Our Blog Sharing ideas to help marketers and brands be different.

which test one?

Webtrends wins 500th test contest

Last week, Webtrends was awarded the 500th test honour by WhichTestWon.com. We’re thrilled with the accolade, but the greater celebration is for our client whose optimisation was dramatically improved and their email sign-ups significantly increased. As you know from reading this blog, we are advocates of using data to drive optimisation and the combination of […]

New SharePoint reports

What’s new with SharePoint?

Microsoft SharePoint 2013 and Office 365 have advanced capabilities that are compelling and inviting, so it’s no wonder many enterprises are considering a migration, if they haven’t done so already. If you’re thinking that the new flexible user platforms and focus on the collaborative enterprise may be right for your team, but you’re not sure […]

Personal predictions for a new year of digital marketing

Personal predictions for a new year of digital marketing

It’s been another fast-moving year in digital marketing and as 2014 is now behind us, I want to share my thoughts on key themes to be considering in 2015. New dollars for digital. Digital marketing will continue to grow in importance, shifting dollars away from traditional marketing assets. Expect to see digital marketing budget trend […]

Analytics-4

Insights on the multi-channel journey

I recently did a Q&A with the Argyle Journal where we talked extensively about the important role analytics plays for marketers who need to understand the multi-channel customer journey. The landscape has changed in recent years and it’s imperative that brands adopt effective data strategies that not only provide key insights but also help to […]

Pick a Topic

Popular Articles

  • Behind the Scenes: Designing the Webtrends.com User Experience Read more
  • What does it take to provide enterprise-class optimization? More than a pretty face. Read more
  • New view into contextual personalization Read more
  • Back from SPTechCon with a brain full of SharePoint Read more
  • ExactTarget customers offered a taste of in-the-moment data Read more
  • Making Sense out of Numerous Analytics Options in Today’s World of Big Data Read more

Our Authors

Recent Tweets