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Webtrends wins 500th test contest

Last week, Webtrends was awarded the 500th test honour by WhichTestWon.com. We’re thrilled with the accolade, but the greater celebration is for our client whose optimisation was dramatically improved and their email sign-ups significantly increased. As you know from reading this blog, we are advocates of using data to drive optimisation and the combination of […]

New SharePoint

What’s new with SharePoint?

Microsoft SharePoint 2013 and Office 365 have advanced capabilities that are compelling and inviting, so it’s no wonder many enterprises are considering a migration, if they haven’t done so already. If you’re thinking that the new flexible user platforms and focus on the collaborative enterprise may be right for your team, but you’re not sure […]

Personal predictions for a new year of digital marketing

Personal predictions for a new year of digital marketing

It’s been another fast-moving year in digital marketing and as 2014 is now behind us, I want to share my thoughts on key themes to be considering in 2015. New dollars for digital. Digital marketing will continue to grow in importance, shifting dollars away from traditional marketing assets. Expect to see digital marketing budget trend […]

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Insights on the multi-channel journey

I recently did a Q&A with the Argyle Journal where we talked extensively about the important role analytics plays for marketers who need to understand the multi-channel customer journey. The landscape has changed in recent years and it’s imperative that brands adopt effective data strategies that not only provide key insights but also help to […]

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First-party data vs. third-party data: There’s a clear winner

At Webtrends, we strongly believe marketers should collect and harness their own data based on one-to-one brand experiences instead of relying on third-party sources’ purchased and unrelated customer information. I recently shared this sentiment and more in the MarketingProfs article, “Why the Internet’s Most Valuable Commodity Is First-Party Data.” I explain the differences between first-party […]

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