Our Reports are Customized to Your Needs
With a wealth of out-of-the-box reports, Webtrends offers the leading measurement solution for web applications but also in an On Premises solution, delivering metrics to assess ROI and drive marketing strategies, all within your own environment.
Site Design
Entry Pages
Find the most common first page of a visit to your site.
Exit Pages
Find out where users exit your site to understand trends and behaviors.
Content Groups
Tag groups of pages with a content group and then report on the group as a whole. For example, for a news site, split pages by local new, national news, sports, and weather.
Directories
See which directories contain the most accessed content.
Pages
See at a high level which pages are most popular.
Page View Trend
See when your page is most active. Periods of less activity can be considered good times for maintenance and content improvement.
Single-Page Visits
Find pages where the user visits and then “bounces” without viewing another page.
Downloaded Files
Of all of the files downloaded from your site. See which content people are taking with them.
Accessed File Types
Of all of the files tagged on your site, see which file types are the most accessed.
Traffic
Referring Site
Identify the sites referring traffic to your site or app, including subdomain and protocol.
Referring Domain
Identify the domains referring traffic to your site or app.
Referring Page
Identify the pages referring traffic to your site or app.
Initial Referrers
Shows activity occurring in the current report time period organized according to visitors’ first referrer on record.
Campaigns
Campaign IDs
Identify the highest performing e-mail and paid advertising campaigns. Attribute return behavior, so you can capture true performance, even if they don’t convert on the first visit.
Campaigns by Countries
Identify the highest performing e-mail and paid advertising campaigns by country.
Campaigns by New vs. Returning Visitors
See whether new or returning visitor status affects which campaign is the highest performing.
Same Visit Campaign IDs
Find campaigns that perform on the first (same) visit compared to ones that perform on secondary visits.
Campaigns
Use a lookup table to attribute campaigns to demand channels, campaign partners, marketing programs, and activity.
Campaigns By DMA
Use a lookup table to attribute campaigns to demand channels, campaign partners, marketing programs, and activity and then view by Designated Marketing Area.
People
Countries
Identifies the top countries of the visitors to your site. Use this report to understand how broadly your site is used.
Regions
Identifies the top geographic regions of the visitors to your site.
North American States and Provinces
Shows the visits to your site segmented by the originating North American state or province of the visitor.
Cities
Shows visits to your site segmented by the originating city of the visitor.
Organizations
See the most active companies and other organizations visiting your web site.
Authenticated Username
Provides activity statistics for visitors who logged on to your site or app using a user name and password.
Search
On-Site Searches
Learn the most popular search words used on your sites to help refine search configuration and metadata attribution to drive more successful search activity.
On-Site Searches: Not Found
See unsuccessful search phrases used on your sites to identify content that is desired by not present or easily found.
Technology
JavaScript Versions
Discover the various JavaScript versions supported by users’ browsers to help make browser support and design decisions.
Browsers
Identifies the most popular browsers used by visitors to your site. You can use this information to improve your understanding of which technologies your visitors use so you can configure your web site to optimize their visit experience.
Browsers by Version
Identify the browser type and versions used to understand popular or less-used technology.
Spiders
Identifies robots, spiders, crawlers and search services that visit your site. This information can help you block spiders that use your server resources and understand the kind of automated attention you have attracted to your site.
Platforms
Identify potential issues with particular platforms on your network, identify or track adoption of new technologies, or discover OS support needs.
Activity
Visits by Number of Pages Viewed
Shows you how many times visitors viewed one page, how many viewed two pages, etc.
Visits by Day of the Week
Shows the activity for each day of the week within the reporting period. Unsuccessful hits are not included.
Hits by Day of the Week
Shows the activity for each day of the week within the reporting period. Unsuccessful hits are not included.
Visits by Hour of the Day
Shows activity for each hour of the day. It also shows the most and the least active hours of the day for the report period.
Hits by Hour of the Day
Shows the most and the least active hour of the day for the report period. If there are several days in the report period, the value presented is the sum of all hits during that period of time for all days.
Visit Duration by Visits
Shows the number and percentages of visits over selected visit lengths.
