2a – the tag collects data from the browser. Examples:
- IP address: 188.8.131.52 (you can mask this to 192.167.1.x)
- Page URL: /sitename/SitePages/Home.aspx
- Screen Resolution: 1920×1080
2b – tag connects to SharePoint User Profile Service.
Any data from the SharePoint User Profile Service can be collected, including custom fields. This is fully optional and configurable. Examples:
- Name: Bob Smith
- Department: Marketing
- Custom field (employee ID): Employee ID
These are just examples of the data you can collect. Privacy settings allow you to filter and/or mask data as well.