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John Fleming

John Fleming

Marketing Director

John Fleming runs marketing for Webtrends and is a seasoned multi-faceted marketing director. He is responsible for devising marketing strategies for the region, delivering marketing campaigns to generate revenue as well helping to develop the Webtrends vision. With over 15 years as a senior marketer, John is also a technologist with a keen interest in understanding how new technologies can be used within marketing. John has worked within large organizations such as Sun Microsystems, Motorola and 3M, is a member of the CMO council, has written many white papers on the role of marketing and technology, and has spoken at numerous high profile events.

Articles by John

Small Business CRO
Why CRO is good for small business

What is Conversion Rate Optimisation (CRO), and why does it matter? Conversion Rate Optimisation is the process of tailoring your whole online experience to be []

Abandoned Basket
The top 5 reasons for basket abandonment

What is Conversion Rate Optimisation (CRO), and why does it matter? Conversion Rate Optimisation is the process of tailoring your whole online experience to be []

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