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John Fleming runs marketing for Webtrends and is a seasoned multi-faceted marketing director. He is responsible for devising marketing strategies for the region, delivering marketing campaigns to generate revenue as well helping to develop the Webtrends vision. With over 15 years as a senior marketer, John is also a technologist with a keen interest in understanding how new technologies can be used within marketing. John has worked within large organizations such as Sun Microsystems, Motorola and 3M, is a member of the CMO council, has written many white papers on the role of marketing and technology, and has spoken at numerous high profile events.