Tails are wagging as Webtrends and Pets at Home agree Web Optimisation deal.


Webtrends, (www.webtrends.com) a global leader in digital optimisation, today announced a new partnership with Pets at Home, the UK’s largest pet care retailer. Pets at Home offers the ultimate pet shop experience, a paradise for pets and pet owners alike with a full range of supplies from pet food and toys to accessories at great value prices.

Pets at Home were looking to improve their online customer journey and to align their digital and in-store experiences.  With over 440 stores, their fully trained colleagues offer expert advice, with help also available at www.petsathome.com. Using website optimisation to create a more personalised online experience, especially around the care and welfare of a customer’s pet, would help people to feel more connected to their brand.

Pets at Home wanted an optimisation partner that could be a trusted advisor, one that would provide industry best practice and could deliver tests quickly.  Although Pets at Home had some internal expertise, they required a fully managed service that would offer both a strategic approach whilst also being agile.

Prior to their decision to select Webtrends, Pets at Home sought recommendations from other Webtrends clients. Their research validated that Webtrends were able to tick nearly all of the boxes on their wish list and were the right strategic partner to move forward with.

Angele Puddle, Digital Analytics & Optimisation Manager at Pets at Home commented, “We chose Webtrends as they understood our business and could demonstrate how they could improve our online customer experience. Its early days but we have already planned out an extensive roadmap of ideas and have started doing some preliminary tests”.

About Pets at Home

Pets at Home offers the ultimate pet shop experience. It is a paradise for pets and pet owners. They have all the pet supplies, pet food, toys, and accessories you and your pet need at great value prices.

All our store colleagues are fully trained in pet care and dedicated to the welfare of your animals, with most of them being experienced pet owners themselves. So whether you are a new owner or an expert, our store colleagues are on hand to help you make the right choices. We also have a fantastic range of free, informative care leaflets for you to take away, offering help and advice on how to look after your pet.

PR Contacts:
North America

PR team
+1 503 553 2088


John Fleming
+44 (0) 1784 415700

About Webtrends Inc.

For more than 20 years, Webtrends has helped companies make sense of their customer data to drive digital marketing success. By combining innovative technology with our team of trusted and creative advisors, our solutions are designed to provide actionable insights, increase customer engagement and boost revenue.

Webtrends technologies improve customer experiences and website optimization for many of the world’s leading brands including Microsoft, Kimberly-Clark, HSBC, Virgin Trains, First Group, npower, Pets at Home, Toyota, Virgin Wines, Epson and many more.