Alpharooms provide the British public with over 450,000 great value holidays each year and have grown significantly since their inception 18 years ago. Today Alpharooms is predominantly an online holiday provider and committed to customer satisfaction and therefore delivering a personalized digital customer experience is paramount.
Searching for, and finding the perfect holiday is always a challenge and understanding their customers based upon their browsing history is key to Alpharooms delivering the right choice of holiday destination.
Having a small but experienced optimization team already, using a pure self-service solution, Alpharooms wanted the benefits of an external skilled optimization team to accelerate their drive towards personalization. They wanted to work with a partner who would not just provide a piece of software, but who could proactively come to the table with ideas that would further enhance their optimization strategy. With Webtrends they found the right combination of years of experience in delivering optimization within the travel industry coupled with leading-edge technology. “It’s the perfect combination for us” said Chris Thorpe, Managing Director of Alpharooms, “We wanted to accelerate our efforts in personalization and the team at Webtrends were already delivering valuable ideas at our first meeting, even before contracts had been exchanged”
Webtrends are providing Alpharooms extensively with a managed service to deliver a one stop approach to building tests focused around personalization. In addition, Alpharooms will have access to Webtrends Optimize self-service solution so the in-house team can continue to implement simpler day to day testing and targeting.