Our Blog Sharing ideas to help marketers and brands be different.

Featured Post

Webtrends Explore Screenshot

How to: Use Explore to Analyze Segmented User Experiences with Different Mobile Devices

We all know that consumers browse our various digital properties with different devices. They may view vacation packages on their phones while commuting to work but revisit the site later at home on a laptop where they can see larger photos of the hotel before making a final decision. This example underscores how important it […]

Read More
Access In-the-Moment Marketing and Analytics with Webtrends Explore

Momentum Rises with Webtrends Explore

Our announcement today that Webtrends Explore is broadly deployed across our client base and now available to new clients is exciting in many ways. First, in the age of data-driven marketing, being able to derive value within customer data is fundamental, right? This is the new marketing imperative after all – to optimize and impact the […]

which test one?

Webtrends wins 500th test contest

Last week, Webtrends was awarded the 500th test honour by WhichTestWon.com. We’re thrilled with the accolade, but the greater celebration is for our client whose optimisation was dramatically improved and their email sign-ups significantly increased. As you know from reading this blog, we are advocates of using data to drive optimisation and the combination of […]

New SharePoint reports

What’s new with SharePoint?

Microsoft SharePoint 2013 and Office 365 have advanced capabilities that are compelling and inviting, so it’s no wonder many enterprises are considering a migration, if they haven’t done so already. If you’re thinking that the new flexible user platforms and focus on the collaborative enterprise may be right for your team, but you’re not sure […]

Pick a Topic

Popular Articles

  • How to: Use Explore to Analyze Segmented User Experiences with Different Mobile Devices Read more
  • What does it take to provide enterprise-class optimization? More than a pretty face. Read more
  • New view into contextual personalization Read more
  • Back from SPTechCon with a brain full of SharePoint Read more
  • ExactTarget customers offered a taste of in-the-moment data Read more
  • Making Sense out of Numerous Analytics Options in Today’s World of Big Data Read more

Our Authors

Recent Tweets