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Mobile-Friendly Websites in Search Results – What Does it Mean?

In February of this year, Google Webmaster Central Blog released news that starting April 21, 2015, Google will be enhancing and growing its use of mobile friendliness as a real ranking signal. According to Google, “…users will find it easier to get relevant, high quality search results that are optimized for their devices.” Just this […]

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Keeping Up With Travel Marketers in Changing Times

Keeping Up With Travel Marketers in Changing Times Travel is an industry that was once dominated by face-to-face and phone engagement. These days, travelers are increasingly focused on digital, not human, interaction. A successful travel marketing strategy requires understanding the rapidly-changing customer journey from destination inspiration and research to booking to post-stay social engagement. It […]

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Keeping Security a Top Priority

While it’s common for brands to outsource their digital marketing and analytics to tech companies like Webtrends, sharing private information comes with a bit of risk. In 2014, there was a 27.5 percent increase in data breaches as compared to 2013 – reaching a record high of 783 breaches reported in a single year. With […]

Access In-the-Moment Marketing and Analytics with Webtrends Explore

Momentum Rises with Webtrends Explore

Our announcement today that Webtrends Explore is broadly deployed across our client base and now available to new clients is exciting in many ways. First, in the age of data-driven marketing, being able to derive value within customer data is fundamental, right? This is the new marketing imperative after all – to optimize and impact the […]

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