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Access In-the-Moment Marketing and Analytics with Webtrends Explore

Momentum Rises with Webtrends Explore

Our announcement today that Webtrends Explore is broadly deployed across our client base and now available to new clients is exciting in many ways. First, in the age of data-driven marketing, being able to derive value within customer data is fundamental, right? This is the new marketing imperative after all – to optimize and impact the […]

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which test one?

Webtrends wins 500th test contest

Last week, Webtrends was awarded the 500th test honour by WhichTestWon.com. We’re thrilled with the accolade, but the greater celebration is for our client whose optimisation was dramatically improved and their email sign-ups significantly increased. As you know from reading this blog, we are advocates of using data to drive optimisation and the combination of […]

New SharePoint reports

What’s new with SharePoint?

Microsoft SharePoint 2013 and Office 365 have advanced capabilities that are compelling and inviting, so it’s no wonder many enterprises are considering a migration, if they haven’t done so already. If you’re thinking that the new flexible user platforms and focus on the collaborative enterprise may be right for your team, but you’re not sure […]

Personal predictions for a new year of digital marketing

Personal predictions for a new year of digital marketing

It’s been another fast-moving year in digital marketing and as 2014 is now behind us, I want to share my thoughts on key themes to be considering in 2015. New dollars for digital. Digital marketing will continue to grow in importance, shifting dollars away from traditional marketing assets. Expect to see digital marketing budget trend […]

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