We envision a world where people have meaningful experiences with the brands and organizations they trust, whether in person or online. One where every digital interaction counts – be it on a website, in an app or through email – because companies will know exactly how to engage with their customers.

It’s a world that’s possible today – and we can take you there with our data-driven solutions.

Webtrends by the Numbers


Clients in 60 countries across 15+ major industries


Partners, resellers and affiliates in 40 countries


Technology patents


Transactions per day


Availability SLA for data collection and 99% SLA application uptime


Digital properties

Our Mission

Day in and day out, we are determined to be your trusted advisor. Working together, we can make sense of your customer data and improve your digital marketing strategy.

The outcome: Better digital experiences for your customers. More conversions for your business.

Our Approach

At Webtrends, we’re proud to be different. It’s our unique combination of people, products, solutions and technology that sets us apart. We offer data-driven solutions that help you better understand your customers in order to increase engagement and inspire action.


Our people have decades of experience in analytics, marketing, online testing, search engine optimization and the full breadth of digital services. We work tirelessly to break new ground for you in customer engagement, conversions and revenue.

Products & Solutions

Our products and solutions help you understand and analyze data, engage customers and increase conversions. We do this across channels and in real time in order to provide individualized and actionable data-driven marketing insights. And most importantly, these insights drive results.


Our technology supports unlimited data, integrates with any products and systems you have in place, grows with you, and is held to the most stringent and conservative privacy and security policies.

Our History

With decades of digital analytics industry leadership, we are experts at making sense of unlimited customer data to help you identify practical, revenue-boosting marketing strategies and solutions.

Webtrends is recognized as one of the founders of the web analytics industry.

The Company

For more than 20 years, Webtrends has helped companies make sense of their customer data to drive digital marketing success. By combining innovative technology with our team of trusted and creative advisors, our solutions are designed to provide actionable insights, increase customer engagement and boost revenue.

We partner with companies at all levels of digital maturity and offer solutions in measurement and optimization. We work closely with approximately 2,000 global brands including Microsoft, Air France-KLM, Kimberly-Clark, HSBC, Marks & Spencer, npower, Toyota, Alitalia, Merck and many more.