Webtrends Bolsters Leadership with Key Management Team Additions
PORTLAND, Ore. -January 30, 2008 - Today, Webtrends Inc., a leading provider of Web analytics and online marketing solutions, announced four additions to its senior management team: Kathleen Brush, Chief Marketing Officer; Bruce Kenny, Vice President of Engineering; Kory Kimball, Vice President of Client Services; and Alex Yoder, Vice President of Sales, North America. The combined experience and expertise of these new leaders will renew innovation and focus the company on customer success during a key period of growth.
"Webtrends is celebrating a dynamic moment in its history," said Bruce Coleman, CEO, Webtrends. "We have an inspired team, the most robust solutions available and readiness to meet the challenges presented in an exploding, growth industry. Now, with the right guidance over product development, client relationships and marketing strategy, Webtrends is ready to lead the conversation about what online customer engagement can do for businesses."
Webtrends sets the standard for software and on-demand solutions that empower marketing and IT pros to measure and manage online customer interactions. Individualized, behavior-based data provides deep visitor intelligence to pinpoint the effectiveness of paid search marketing and optimization, online advertising, email marketing, behavioral targeting, CRM and other key online and offline marketing activities. Returning and new members of Webtrends' management team will combine historical perspective and new approaches to continue delivering next-generation Enterprise Marketing Software (EMS) analytics solutions.
- Recently-appointed Chief Marketing Officer Kathleen Brush will apply extensive business and marketing expertise to guide product strategy for Webtrends, and to ensure the advantages of its platform are clearly articulated in the marketplace. She has served as CEO of RogueWave Software, and held senior marketing management positions for WatchGuard Technologies, Stamps.com, Websense and Computer Network Technologies. A former professor of international business and marketing, and published author, Brush holds a Ph.D. in Management and International Studies.
- Bruce Kenny will return to his role as Vice President of Engineering for Webtrends after serving as Vice President of Engineering and Hosted Services for Infopia, Inc. Kenny, a global technology and software development expert, will apply his knowledge to continue deepening the functionality and integration capabilities of the Webtrends platform and ensure ease-of-use for Webtrends customers. Previous experience also includes serving as Senior Vice President, Products, for Pivotal Corporation, and General Manager and Vice President at Simba, the pioneer in standards-based data connectivity.
- Kory Kimball will rejoin Webtrends to oversee its global training, technical support and customer service programs as the Vice President of Client Services. Kimball has more than a decade of experience consulting with firms such as Arthur Andersen and Deloitte & Touche. He has provided strategic business and technology consulting to management teams at Fortune 500 companies across a wide range of vertical industries, including retail, manufacturing, telecommunications and technology. He holds a BA in business administration from the University of Washington.
- Another returning member of the Webtrends team, Alex Yoder will assume the role of Vice President of Sales, North America. Reporting directly to CEO Coleman, Yoder will oversee the North American sales team, directing the company's efforts to deliver leading online marketing solutions and services to its customers. Yoder was previously Vice President of Sales for Touch Clarity, a behavioral targeting company recently acquired by Webtrends competitor Omniture. He has a BA in English Literature from Whitman College.
About Webtrends Inc.
Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.
Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
