Fundamentals of Analysis Part 1 – KPIs

Learn how to establish goals for your site and build Key Performance Indicators to measure achievement towards those goals.

Fundamentals of Analysis Part 2 – Business Process

Learn how to identify what is missing in your current web analytics strategy and how to organize your team to become more data driven.

Fundamentals of Analysis Part 3 – Acquisition Analysis

Learn different techniques for measuring how visitors are finding or arriving at your site.

Fundamentals of Analysis Part 4 – Campaign Analysis

Learn about the Campaign reports available in Webtrends, examine ways to verify WT campaign tracking tags are in place, and analyze a real world campaign example.

Fundamentals of Analysis Part 5 – Conversion Analysis

Learn about the definition of a conversion and review examples of single and multiple step conversion processes.