Customer engagement is not about befriending your customers – it’s about understanding them
I read an interesting article in AdAge recently that served as a good reminder of just how hard it can be to market effectively across […]
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Articles about: Trends
New view into contextual personalization
Our just-released slideshare on contextual personalization tells the story of Jill and how marketers can avoid her spam folder. A recent survey in the UK […]
How to Be Creative in Marketing and Still Keep Your Job
What’s on YOUR home page? Currently, if you visit our main Webtrends.com site, you’ll see a test running with an image of a pink llama […]
Last-Minute Summer Plans? Data Can Help
We’re big fans of data here at Webtrends. But did you know that data is a big fan of summer?
The CIO/CMO Agenda
Webtrends CMO Martin Doettling recently participated in an invitation-only sold-out event presented by CIO Magazine and The CMO Club. The event focused on how today’s CIOs & CMOs have more in common than ever before: the shared need to drive revenue, to engage w/customers by embracing mobile, social & analytics, to gain visibility and trust from the highest echelons of the company.
The New Era of ‘Goldilocks Marketing’: Real-Time is Right-Time
Working with actual customers, we’re discovering that if you contact customers at just the right time with just the right content, you can easily and quickly achieve double-digit lift in email re-marketing conversions. We have brought Goldilocks-style ‘just right’ marketing to life.
Hashtags: The New Form of Search on Facebook
Hashtags allow users to see a larger view of conversations or topics that are occurring within these specific channels. Facebook, often being seen in forefront for social innovation, has very recently jumped on this clickable hashtagging bandwagon.
Carpe Diem – It’s More Than a Quote from Dead Poets Society
“Carpe Diem, sieze the day. Gather ye rosebuds while ye may.” This idea of seizing the moment originates from the 1600’s but it comes up over and over again in film, literature, art, and… marketing? Yes, marketing.
Content Czar or Content by Committee? How to Organize for Content Marketing
How is your enterprise organizing for content marketing? Here are the elements every enterprise needs to first consider before tackling how to organize for producing and distributing content.
A Word About Passwords – Is Yours “Webtrends Strong”?
Why and how we do our best to ensure password security…lessons everyone can learn about their personal data security – as well as their enterprise account security – from our standards.
