How Travel Marketers Can Use First-Party Data to Improve Conversion Rate
For anyone who has attended the Phocuswright Conference, you know how fast-paced it is. Technology companies attend the conference to showcase their innovations within the […]
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Articles about: Optimization
Path to Personalization: Your First 9 Steps
Look at 10 different marketing blogs and you’ll see 10 different recommendations on how to embark on your personalization journey. We happen to like this […]
Simple Steps to Optimize Responsive and Adaptive Design Websites: Optimization Series, Part 5
Common goal of responsive design and adaptive design websites: Create consistent, optimized experiences for visitors on any device. Common goal of an optimization program: Create […]
Three Travel Success Stories for the Holidays
Have you booked your holiday travel yet? Me neither. Guess what, we’re not alone. The prime time for booking holiday flights is between November 17 […]
Scalable Optimization Ensures That Customers Get the Experiences You Intend: Optimization Series, Part 4
So far in our optimization blog series, we have discussed the top 10 attributes of an enterprise optimization program, ease of use, and collaboration and […]
Online Wine Retailer Tests Its Way to Huge Conversion Lift
Australia’s largest online wine retailer, Cracka Wines, realized a significant lift in sales conversions using multivariate testing on its website. “We started off using Webtrends […]
The Path to Personalization: A Framework for Digital Marketing Advancement
Over the last month, I’ve addressed the challenges marketers face as they begin to personalize experiences for their customers and the trends that affect the […]
A Match Made in Heaven: SEO and Responsive Design
Get a group of digital marketers or web developers from different companies together and ask them if responsive design is part of their current or […]
Collaborative Optimization Lifts All Boats: Optimization Series, Part 3
Part 3 of my optimization blog series will cover how to manage programs across teams and departments. The hallmarks of a successful optimization program are […]
Key Takeaways From Our Digital Banking Trends Webinar [Replay Available]
In our webinar last week on the Trends in North American Digital Banking we were pleased to host Alyson Clarke, a principal analyst at Forrester Research […]
