Using Analytics to Prove SEO Value and Boost Performance
The practice of Search Engine Optimization has come a long way since the nascent days of meta keywords, link directories, keyword stuffing and cloaking. But […]
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Articles about: Measurement
[Webinar Replay] Introducing Webtrends Infinity™
Last week, we invited interested marketers, analysts and other data professional to join us for our first live demo and discussion on Webtrends Infinity Analytics. […]
Applying Big Data to Improve Customer Experience
After last week’s Gartner Digital Marketing conference in San Diego, I spent some time analyzing the session titles and abstracts and found that the most […]
Breaking Down Marketing Data Silos with Infinity Analytics™
Perhaps you’ve experienced this before: You’ve connected with a brand on its website to ask a question or make a purchase, and soon after begin […]
Why Web Analytics is Falling Short of Digital Intelligence
A webinar we hosted last week titled Why Web Analytics is Falling Short of Digital Intelligence caught the attention of droves of digital marketers, analysts […]
Measuring the Connected World with IoT Analytics [Infographic]
According to Gartner, the number of connected “things” is projected to increase 30 percent this year to 6.4 billion. These things – from your smartphone […]
Identifying the Individuals in Your Web Traffic Metrics with Klipfolio
Successful marketing teams are always aligned with and driving toward business goals – and our dashboards must be, too. Earlier this year Rand Fishkin from […]
Achieving Data Openness with Webtrends Infinity Data Connector
Do you remember the old picture of the two icebergs depicting the differences between SaaS and on premise software? Below the surface of the software […]
SharePoint Webinar Recap: The Road to Awesome End User Adoption
On March 23, Webtrends hosted its third session in the Experts in SharePoint webinar series, entitled “The Road to Awesome End User Adoption.” Presenting from our […]
Four Benefits of Machine Learning for Marketing
Webtrends CEO Joe Davis recently added his voice to the discussion surrounding machine learning in the article, “Four Reasons Marketers Should Be Excited About Machine […]
