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Optimisation Solutions Manager, EMEA - Webtrends
Phil has been in digital marketing his whole working life (15+ years). For the last 7 years he has specialised in conversion rate optimisation (CRO) and now manages a team of optimisation consultants at Webtrends. Phil has run CRO programmes for clients spanning a wide range of industries (retail, travel, banking, utilities, publishing) in both B2B and B2C sectors. He has an uncanny knack for analysing web pages, by combining personal experience with web analytics, and quickly identifying the problem areas.