How to Get More From Your Mobile Marketing Dollars
Marketers are spending more and more on mobile advertising with no signs of slowing down. In fact, U.S. mobile advertising will grow from $12 billion […]
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Articles by Steve
Interview with a Webtrends Explore User: How Ad Hoc Exploration Helps a Global Airline Optimize Its User Experience
Steve: In my last blog, I talked about some of the use cases for Webtrends Explore that we have seen from our clients over the […]
Momentum Rises with Webtrends Explore
Our announcement today that Webtrends Explore is broadly deployed across our client base and now available to new clients is exciting in many ways. First, in […]
Data-driven marketing is not about getting reports faster
Last week, I enjoyed a healthy dose of snow in Toronto, but also came back full of inspiration after attending the DataMarketing 2014 conference. Kicked […]
Improving the “employee journey” is key to optimizing the customer experience
I attended the Customer Experience Exchange for Financial Services a couple of weeks ago and had several in-depth conversations with executives responsible for customer experience. […]
Making Sense out of Numerous Analytics Options in Today’s World of Big Data
What does it take to provide enterprise-class analytics? With the availability of Big Data technologies, it seems the barrier to entry for vendors into this […]
My top tip: Avoid the tradeoff
Your customers are always on – crazy-connected, thumbs blazing and very social. During their buying journeys, they’re shuttling across channels and platforms before making that […]
Making Waves: Webtrends positioned as a leader in Forrester report
This year, Forrester Research named Webtrends as a leader in the Forrester Wave: Web Analytics, Q2 2014 report. This is the fifth time Webtrends has […]
Better remarketing: Don’t choose between time and relevance
I recently bought a pair of running shoes online. Within a day, I had an email from the store showing me a photo of women’s […]
Engage 2013: Preview of Webtrends Explore and Webtrends Lifetime Streams
With the rise of mobile and the advent of social, the customer journey has become much more complicated. A consumer’s likelihood to convert is heavily […]
