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Sara Caselli - Webtrends

Sara Caselli

Optimization Consultant - Webtrends

Sara is one of Webtrends Optimization consultants and deals with our clients across EMEA (UK, Italy and France). Native Italian and fluent French and English speaker, she has a long experience in online marketing and international websites management. Having worked within the online media industry all around Europe for over 10 years - both client side and agency side - she has developed a deep knowledge on digital marketing and she is now focusing on Conversion Rate Optimisation and increasing ROI for many big clients in finance, retail, travel and telco.

Articles by Sara

Form Optimization
Form optimisation best practice

Form Optimisation – the basics Let’s be honest, forms are often a real pain to fill in and that’s why it’s so important to get []

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