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Massive Online Retailer Uses Webtrends for Better Analytics, Real-Time Customer Insights

Massive Online Retailer Uses Webtrends for Better Analytics, Real-Time Customer Insights

The Otto Group is the world’s second-largest online retailer and the largest online retailer for fashion and lifestyle in Europe. Growing at a rapid rate across borders and partnering with a vast array of brands, the company was challenged to better organize and leverage its analytics data.

The Otto Group needed a platform that could provide an overview benchmark showing what is, and isn’t, working in the market across all the brands. The company selected Webtrends for a number of analytics solutions, including Webtrends Streams®, which delivers real-time analytics through configurable digital dashboards to the Otto Group.

Read the entire Otto Group Success Story.

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