Webtrends announced today that Hobbycraft, the largest arts and crafts retailer in the UK, selected Webtrends Infinity™ to measure their marketing performance and provide real-time data.
Originally using a free analytics tool for their measurement requirements, the UK retailer found that the data being provided was proving to be inaccurate, especially when segmented reports were generated. Sampling proved to be the biggest catalyst for change.
By using Webtrends Infinity, it has allowed Hobbycraft to have the confidence to accurately invest marketing budget into their acquisition channels. Coupled with Webtrends strategic analysis support, Hobbycraft can now successfully take action on the accurate insights they receive.
“As an online and offline retailer, it’s imperative that we have a consistent customer experience in-store and out. The ability to be able to see a customer’s journey accurately through Webtrends Infinity has enabled us to make informed decisions about improving the customer experience” said Kate Hicks, Head of e-Commerce, Hobbycraft.
“Knowing how many people visit our website pages is instrumental to our online success. However, this is just scratching the surface in terms of what insight we can gather from the data,” continued Hicks. “With Infinity we now are able to understand unique buying interests from shoppers and understand our premier customers better.”
Hugh Kimber, Webtrends UK Sales Director added; “Hobbycraft was historically struggling with trusting their data that their previous analytics solution was providing. By partnering with Webtrends, they have now successfully made an investment in digital marketing solutions that they can rely on, and are able to make informed decisions based on accurate data that assist the customer experience.”
Hobbycraft was founded in 1995 by Warren Haskins, the chairman of the Haskins Garden Centre Group, when he opened the first store in Bournemouth. The group, which stocks over 38,000 arts and crafts products, has grown quickly over the last 15 years.
About Webtrends Infinity
Webtrends Infinity is an enterprise analytics solution that harnesses big data to provide actionable customer intelligence at scale, in real time and with unlimited end-to-end flexibility and security. To learn more about Infinity Analytics™, please visit www.webtrends.com.