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Profile Settings* |
Related Topics:
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Use the following settings to define profiles. The settings include which log files to analyze, which data to include, and how to report the information.
To access these settings, click New from the Profiles menu on the left of the WRC AdminConsole or select a profile and click Edit.
Use the Profile Class dialog box to specify the type of content on your server.
- Choose The Type Of Content To Be Analyzed
- Web Server
Select this for analyzing standard web server log files.
- Streaming Media Server
Select this for analyzing streaming media server log files.
- Choose The Type Of Profile To Create
- Standard
Select this for standard web content.
- Data Source Splitter
Select this to use Data Source Splitter (DSS) definitions in the analysis. You have to create the DSS definitions before you can create an DSS profile. If there are no DSS definitions, this option is not available.
- Parent-Child
Select this to create a Parent profile . Parent-Child profiles enable you to automatically split a log file into multiple Child log files so that you can analyze and report on multiple domains contained in one or more log files. Parent-Child profiles can be created in two forms:
- Express Analysis (SmartSource Files Only)
Select this to create a Parent profile that uses SDC tags to configure profile settings such as advanced features, filters, and campaigns.
Express Analysis more fully automates profile creation by using SDC tags embedded in web site pages to configure standard profile settings. Individual customers will need to include the SDC tags in the pages they want to associate with advanced features or other settings. Because Express Analysis relies on SDC tags to configure profile settings, rather than the user interface, several tabs and other options will be missing when you edit an Express Analysis profile.
- Full-featured Analysis
Select this to create a Parent profile that has all the standard profile settings available for configuration.
Full Featured Analysis uniformly applies any standard profile settings configured for the Parent profile—advanced feature settings, filters, campaigns, etc.—to all of its Child profiles. In effect, the Parent profile settings function as a "template" that is applied to the associated Child profiles. To customize any of these settings for an individual Child profile, you edit the Child profile.
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Use the Site Logs dialog box to specify where your web site's log files are stored.
- Web Site Logs Are Stored In Log Files
If you're not using WebTrends Warehouse, select this setting.
- Web Site Logs Are Stored In A WebTrends Warehouse
If you're using WebTrends Warehouse, select this setting.
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Use the Site Configuration dialog box to specify the number of servers on which your web site resides.
- My Site Is On One Physical Machine
If your web site resides on a single server, select this option.
- My Site Is On Multiple Physical Machines
If your web site is hosted by more than one server, select this option.
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Use the General dialog box to specify a description for the profile, the portion of the log file to analyze, the time zone to apply to reports, administrator-specific settings, and the treatment of HTML titles.
- Name
Type a name to identify this profile. This profile name appears in the profiles list on the WRC AdminConsole and is used as the default profile title in reports.
- Analyze Log File(s)
Specify whether to analyze the log from the beginning or from the specified date.
- From Start Of Log File(s)
Select this to analyze all dates in the log file.
- From The Following Date
Select this to analyze the log file beginning with the date specified. Enter the date using the mm/dd/yyyy format. For example, January 10th, 2003 would be typed as 01/10/2003.
- Time Zone
To override the GMT (Greenwich Mean Time) offset for the WebTrends software's server, complete the following:
Note: This feature is used for log files that are local time only. It doesn't apply to W3C log files or any log files that have a time zone offset in them.
- Select the Override The GMT Offset To Use For Processing Reports check box.
- In the text box that appears, enter the offset value, in hours, that you want the WebTrends software to use.
Note: To adjust for times moving west from GMT, use a positive value. To adjust for times moving east from GMT, use a negative value.
By default, the WebTrends software uses either the time zone of the server you are running the WRC analysis on or the time zone specified on the General tab in Options. Selecting this override option helps create more accurate reports if the time zone where your log files are created differs from where they are analyzed.
- Profile File Name
Type the name for this profile's file. This name is listed in the Profile Statistics section below the list of profiles on the WRC AdminConsole.
Note: You can not change this name once the profile has been created.
- Admin Only Settings
- Enable Archiving
Select this to activate the archiving capability for this profile.
Important! Deleted reports cannot be recreated unless archiving was enabled for the profile the report was built on. Click here for instructions on using archives to restore lost data.
- Disable This Profile
Select this to disable the profile for analysis and reporting. The profile is saved for future use.
- Retrieve HTML Page Titles
Select this to capture web page titles for inclusion in reports.
Note: Retrieving page titles can slow report creation. Choose this option only when it is important to identify HTML pages by their titles.
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Use the Parent-Child Configuration dialog box to specify the criteria for splitting log file data into Child profile data, which Child profiles to create, and how to operate the Parent profile in relation to the Child profiles.
- Child Profile Identification
Select a criterion for automatically splitting the log file data into Child profile data.
- Domain
Select this to split the log file data into Child profile data based on the domain.
- SmartSource Site ID
Select this to split the log file data into Child profile data based on the SDC Site ID.
- URL Query Parameter Value
Select this to split the log file data into Child profile data based on URL query parameters. In the Split Param text box, type the URL query parameter value to use to split the log file data.
- URL (Does Not Support Auto-discovery)
Select this to split the log file into Child log files based on the URL. When you select this criterion, auto-discovery is not available and you must manually create the Child profiles.
Note: This option is only available for Full-featured Analysis profiles.
- Valid Auto-discovered Child Profiles
When splitting the log files, specify which Child profiles to include or exclude.
Note: These options are not available when identifying Child profiles by URL.
- Always
Select this to create all possible Child profiles based on the Child Profile Identification criteria.
- Exclude Specified Identification Strings
Select this option and you see the Identification Strings button. Click this button and in the Valid Child Identification Strings dialog box, specify the strings that identify the Child profiles that you do not want to create. Type in the small text box on the right and click Add to specify the identification strings to be excluded. To remove an identification string from the list, select the string and click Remove.
- Only For Specified Identification Strings
Select this option and you see the Identification Strings button. Click this button and in the Valid Child Identification Strings dialog box, specify the strings that identify the Child profiles to be created. Type in the small text box on the right and click Add to specify the identification strings to be included. To remove an identification string from the list, select the string and click Remove.
- Parent Profile Settings
These settings are applied by the Parent profile when it identifies and analyzes Child profiles.
- Non-RegEx Patterns Should Parse For Multiple Items
Select this if you are not using regular expressions to define your split criteria and you have multiple expressions that you are parsing for. Once you have selected this check box, the Delimiter For Multiple Patterns text box opens. This selection is usually used when Domain is the split criterion.
Delimiter For Multiple Patterns
Type the character you used to separate multiple entries in the Match Pattern text box in the New Child Profile dialog box. This prevents your analysis software from viewing your non-regular expression as one long string.
Note: This option is not available for Express Analysis profiles.
- Delete Split Logs After Child Analysis Complete
Select this to delete each Child log file after its profile analysis has finished
Note: This option is not available for Express Analysis profiles.
- For The Next Analysis Pass, Auto-discover Profile Configurations But Do Not Split/Analyze
Select this to only create Child profiles. Splitting and analyzing log file data will not be done with this option. This is helpful when you have hundreds of domains and want to be sure that they split correctly before using system resources for analysis.
Note: This option is not available for Full-featured Analysis profiles that identify their Child profiles by URL.
- Include Express Analysis Roll-up Report
Select this to include a single report containing all of the individual Child reports. The Roll-up report does not replace individual Child reports but is in addition to them.
Note: This option is not available for Full-featured Analysis profiles.
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Lists the log data sources used by this profile. Click the Select Log Data Sources button to manage the log data sources. You see the list of all of your log data sources and the controls to manage them.
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Note: You have to create your Data Source Splitter definition before you can create an DSS profile. If there are no Data Source Splitter definitions, you can't access this tab.
Use the Data Source Splitter dialog box to specify the Data Source Splitter definition for this profile.
- Data Source Splitter definitions
Select the definition that contains the virtual domain to be tracked.
- Virtual Domains
Select the virtual domain to be tracked.
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Use this dialog box to specify the servers to include in this analysis.
- Server Name(s)
Lists servers included in this profile's analysis.
- Add
Click this to set up a server for this profile.
- Edit
Select a server from the list and click this to change its settings.
- Delete
Select a server from the list and click this to delete it from this profile.
- Log File Sources
Lists the log data sources associated with the server currently selected in the Server Name(s) list.
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Define the location and file name of your web site's home page. If you’re creating a Stream profile, you only need to specify the Web Site URL. The other options are not available.
Note: While entering this information is optional, it's recommended because it defines the location of your web server home page regardless of the existence of any sub-domains on which you may be reporting.
- Home Page Files Names
Specify the file names that the web server defaults to when a visitor enters a URL without a specific file name. Separate multiple file names with spaces. You can enter up to 255 characters. Doing so reports all references to the home page whether or not the visitor specifically included the file name, making the home page hit count more accurate.
- Web Site URL
Specify the file name and path to the home page. This data is used to record references to the home page and to retrieve the web page titles to include them in reports.
Note: To retrieve page titles, the Retrieve HTML Page Titles option must be selected in the profile's General dialog box.
- Examples
Click this button for Web Site URL examples and information.
- Home Page HTTP Or FTP Server Login Information
If the log file for this profile is retrieved via HTTP or FTP, you may have to enter authentication information in the following fields.
- User name
Enter the user name that you use to login to the server.
- Password
Enter the password that you used to login to the server.
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The Summary dialog box displays settings for this profile. It only appears when you are creating a new profile.
- Advanced Settings
Click this to access advanced profile settings.
- Finish
Click this to save the settings you've specified and accept the defaults for the Advanced Settings.
- Cancel
Click this to return to the WRC AdminConsole without saving this profile.
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Click the appropriate Advanced Features link to apply Advanced Features definitions to this profile.
Use Advanced Features definitions to provide more detailed analyses on your web server log files.
Note: To configure Advanced Feature definitions, click the Advanced Features link near the upper-left of the WRC AdminConsole.
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Click the Campaigns link to apply Campaign definitions to this profile.
Use Campaign definitions to monitor your efforts to attract users and to forecast the potential revenue of specific products or pages.
Note: To configure Campaign definitions, click the Campaigns link near the top of the WRC AdminConsole.
Important: Products and Shopping Carts are obsolete features and will be removed in future versions of the WebTrends software. Much of their functionality can be achieved
through Custom Reports and Scenario Analysis.
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Click the Custom Reports link to apply custom reports to this profile.
Use Custom Report definitions to create tables of your own design from a selection of report elements.
Note: To configure custom reports, click the Custom Reports link near the top of the WRC AdminConsole.
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Use the Database Directory to specify the location for the profile database. These databases store all the information needed to create reports, and because of this, can grow quite large. Store them on a drive where you have a large amount of available space.
Note: You must have permission to configure database directories before you get access to this tab. Permissions are specified on the Database Directory tab of Options.
Database Directory
Specify the file path for this profile's database. Use ./ to specify a directory relative to the directory where the WebTrends software is installed.
If you later decide to change the database location, the WebTrends software re-analyzes the log file from the beginning. This is because a new database is created, and the original databases remain in the old location.
To create a database for each profile, use the %profile% macro in the file path as shown in the default entry. For example, if your profile is named SuperSport, and you include the %profile% macro in the file path, WebTrends creates a database named SuperSport.
Note: The default values for this dialog box are defined in Options. If you accept them, and the defaults are later changed in Options, the settings will also change for this profile.
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Click the appropriate link to apply either Hit or Visit Filters to this profile.
Use filters to limit the scope of your analysis to include only relevant data in reports for this profile.
Note: To configure filters, click the Filter link near the top of the WRC AdminConsole.
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Use the Internet Resolution tab to specify the IP resolution settings for this profile.
- Domain Name\IP Resolution Mode
If your web server doesn't resolve IP addresses and you need domain-related information, select this check box to provide domain names in this profile's reports. If your web server doesn't resolve IP addresses and you don't select this check box, your reports display visitor's IP addresses.
Domain names are more descriptive so they can be more useful in reports, especially if you don't know the individual IP addresses for your servers. Once an IP has been resolved, its text equivalent is stored in a permanent cache to expedite all subsequent reports. The default cache size is 50,000 entries; once this limit is reached, the oldest entries are overwritten by new entries.
Note: Resolving domain names may slow reporting. Use it only if IP addresses cannot be resolved by the server.
- Company Location Resolution (Only appears if WebTrends GeoTrends is installed.)
Select this to include company and demographic information from the GeoTrends Database in your report. If this check box is not selected, your reports will contain limited company and demographic information. For more information about GeoTrends, click here.
Note: To install GeoTrends, from the Accessories menu on the WRC AdminConsole, select GeoTrends. To save the GeoTrends database requires about 720 MB of disk space.
Note: The default values for this dialog box are defined in Options. If you accept them, and the defaults are later changed in Options, the settings will also change for this profile.
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Use the Locale tab to identify the country used in reports to show domestic activity.
Your Country
Select the country that you want to identify as domestic. This information is used in reports.
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Use the post-processing feature to run a file immediately after an analysis. To use post-processing, select the Post-processing check box and specify the following settings:
- Application
Browse or type the path to the application you want to run.
- Working Folder
Type the path name to the working directory.
- Command Line Parameters
Type any command line parameters you want to use. Command-line parameter options include:
- isenabled = false: Use specified pre or post process command
- application = : Application to execute
- parameters = : Parameters for said application [optional]
- workingdirectory = : Directory to execute application [optional]
- ignorereturncode = true: Continue to processes and perform no comparison on return code
- returncode = 0: Space- or comma-delimited string of return codes [all success or failure]
- returncodetype = success: Compare resulting return codes to specified return codes with '==' or '! ='. This allows the user to have return codes be assigned as either a success or failure (defaults to success).
- runalways = false: If analysis has terminated abnormally, choosing false stops the post-process command from being performed.
- Application Return Codes
To consider return codes, complete the following steps:
- Select the Check Return Code(s) radio button.
- In the Return Code(s) text box, type your setting. (You may need to scroll down to see the text box.)
- Click Add.
- Repeat steps 2 and 3 for each code to be added.
- Select the appropriate radio button to designate whether these codes indicate success or failure. The designation applies to all listed codes. It is not possible to mix success and failure codes in this list.
- Run Always
Select this to run the post-process command, even if there are problems with the analysis.
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Use the pre-processing feature to run a file immediately prior to an analysis. To use pre-processing, select the Pre-processing check box and specify the following settings:
- Application
Browse or type the path to the application you want to run.
- Working Folder
Type the path name to the working directory.
- Command Line Parameters
Type any command line parameters you want to use. Command-line parameter options include:
- isenabled = false: Use specified pre or post process command
- application = : Application to execute
- parameters = : Parameters for said application [optional]
- workingdirectory = : Directory to execute application [optional]
- ignorereturncode = true: Continue to processes and perform no comparison on return code
- returncode = 0: Space- or comma-delimited string of return codes [all success or failure]
- returncodetype = success: Compare resulting return codes to specified return codes with '==' or '! ='. This allows the user to have return codes be assigned as either a success or failure (defaults to success).
- Application Return Codes
To consider return codes, complete the following steps:
- Select the Check Return Code(s) radio button.
- In the Return Code(s) text box, type your setting. (You may need to scroll down to see the text box.)
- Click Add.
- Repeat steps 2 and 3 for each code to be added.
- Select the appropriate radio button to designate whether these codes indicate success or failure. The designation applies to all listed codes. It is not possible to mix success and failure codes in this list.
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Use this dialog box to specify the users who can access this profile.
- Users Who Have Access
This list displays the users who can access this profile and use it according to their access rights.
- Users Without Access
This list displays the users who do not have access to this profile.
- Left and Right arrows (< and >)
Select a user then click these buttons to move the selected user from one list to the other.
- Enable Reports Generated By This Profile To Be Viewed Anonymously By The General Public
Select this check box to allow public users to view this profile's reports. For this feature to work, the Allow All Reports Enabled For Public Access check box in the Configure User Access And Privileges dialog box must be selected. (To access the Configure User Access And Privileges dialog box, click User Access from the Administration menu near the top of the WRC AdminConsole.)
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Use this dialog box to specify this profile's report title, description, and banner. The items appear at the top of your HTML-based report.
- Report Title
Specify the title for the report. By default, the profile name is used.
- Report Description
Provide additional information about the report, such as the audience or purpose of the report.
- Preview Banner
Click this to view the banner.
- Replace WebTrends Report Banner With Custom Images
Select this check box to change the banner. This will activate the following options:
- Left Image
This image appears on left side of the banner.
- Report Image
To include an image in the banner of the report, specify the absolute path or browse to the graphic. You can use either file:// or http:// to refer to the graphic. The image is automatically resized for the WebTrends Desktop (Report Viewer).
- Report Image Alt
Type text to be displayed when the image isn't available or is being loaded. In some browsers, this text may be displayed as a tool-tip over the image.
- Associated URL
Type the URL to reference when the visitor clicks on the graphic in the Report Image field. For example, you can specify your company logo in the Report Image field, and the URL to your home page in this field.
- Middle Image
This image appears in the middle of the banner.
- Report Image
To include an image in the banner of the report, specify the absolute path or browse to the graphic. You can use either file:// or http:// to refer to the graphic. The image is automatically resized for the WebTrends Desktop (Report Viewer).
- Right Image
This image appears on the right side of the banner.
- Report Image
To include an image in the banner of the report, specify the absolute path or browse to the graphic. You can use either file:// or http:// to refer to the graphic. The image is automatically resized for the WebTrends Desktop (Report Viewer).
- Report Image Alt
Type text to be displayed when the image isn't available or is being loaded. In some browsers, this text may be displayed as a tool-tip over the image.
- Associated URL
Type the URL to reference when the visitor clicks on the graphic in the Report Image field. For example, you can specify your company logo in the Report Image field, and the URL to your home page in this field.
Note: The default values for this dialog box are defined in Options. If you accept them, and the defaults are later changed in Options, the settings will also change for this profile.
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Use this dialog box to specify the report templates available to this profile. Report templates define the colors, fonts, and content used in a report.
Note: To configure report templates, click the Templates link near the top of the WRC AdminConsole.
- Templates Selected
This lists the templates that can be applied when viewing reports for this profile. The templates in this list populate the Report Template drop-down list in the WebTrends Desktop (Report Viewer).
- Templates Available
This lists the report templates available to be selected.
- Left and Right arrows (< and >)
Select a template then click these buttons to move the selected template between the Templates Selected and Templates Available lists.
- Set Default
Click this button to specify the currently selected template in the Templates Selected list as the default template to populate the Report Template drop-down list.
- Report Week Starts On
Use these radio buttons to specify the day the reports will start on.
Note: The default values for this dialog box are defined in Options. If you accept them, and the defaults are later changed in Options, the settings will also change for this profile.
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Use the Reports dialog box to specify which reports to maintain for this profile and how long to maintain those reports. Each time the profile is run, the WebTrends software updates each of the selected reports. Report data is stored until the report is completed. To optimize disk space and memory, select only the reports that you need.
- Report Types
Select the check boxes for the reports that you want to maintain for this profile.
- Reports to Store
For each selected report type, specify the limit for how long to keep the reports. This can be helpful if you run a large number of reports. When a new report is added, the oldest report is deleted so that the limit is maintained.
Note: When determining how many reports to store, consider how much disk space you want to devote to reports and how long you want to save them. Although you want to conserve disk space, you cannot recreate a deleted report so you want to find a happy mid ground. A report using the Complete Summary template as it was installed needs 1 MB.
- Maximum Number Of Elements Available In Report Tables (1-99999)
Type the maximum number of elements that you want queried for each table.
Each time a profile is analyzed, the WebTrends software updates each of the reports selected. Once the data is used to create the reports, it is no longer needed and is discarded. For example, if Daily, Weekly, and Monthly are selected, the daily report is updated each time the log is analyzed during the day. Then, at the end of the day, the weekly and monthly reports are updated using the completed daily report and the data used for the daily report is discarded.
Note: The default values for this dialog box are defined in Options. If you accept them, and the defaults are later changed in Options, the settings will also change for this profile.
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Use the Report Scheduler dialog box to define the default schedule for updating reports.
- Initial Start Time
Enter the time for the report to begin generating.
- Frequency
Specify how often to update the report for this profile.
- Priority
Specify the priority for when the reports are updated. Profiles with a High priority will be in the front of the queue, while profiles with a Low priority will be placed at the back.
Note: The default values for this dialog box are defined in Options. If you accept them, and the defaults are later changed in Options, the settings will also change for this profile.
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*Note: If you have not been granted full administrative rights in WebTrends Reporting Center, or if you are a WebTrends Reporting Service user, you may not be able to configure some of these features. Please see your administrator if you have any questions.
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To help the WebTrends software run more efficiently, reduce the amount of memory required by limiting the size of certain tables. Table limiting for Express Analysis profiles is a little different than for other profiles. For information about limiting tables, go to the appropriate section for the type of profile you’re creating.
Express Analysis profiles
- Maximum Visitors In Memory
Type the maximum number of visitors to keep in memory. After the maximum number is reached, the visitors data is written to disk.
- Maximum Files Per Merge
Type the maximum number of session files to concurrently open for merge at any given time. Many systems limit the number of open file handles available. Do not exceed those limits.
- Maximum Files Per Report
Type the maximum files to keep per report. Keep in mind that the reporting speed improves if you have fewer files. Also, remember that compaction requires time and disk I/O.
All other profiles
To set limits on memory usage:
For each category you want to limit, deselect the No Limit check box and type the limiting number in the corresponding Number Of Elements In Thousands text boxes.
When the limiting the following tables, consider the following information:
- Top Domain Names
This is usually the first table limited because it uses a lot of memory. Once the limit has been reached, no new items will be added, however, activity for items already in that table will continue to be tracked.
- Top Visitors
This table is usually the second choice for limiting. Once the limit has been reached, the WebTrends software tracks only who is visiting and how many times they visit. Other more specific items, like exactly when the visits occurred and how many pages were viewed in each visit, are not tracked.
- Top Pages
Before limiting this table, examine your Page File Type definitions (Options > File Types). Page File Type definitions can greatly affect how quickly this table grows - specifically, if you are including query strings for Page File Type definitions. To reduce the growth of this table, specify that the Page File Type definitions truncate their query strings in reports.
Note: The default values for this dialog box are defined in Options. If you accept them, and the defaults are later changed in Options, the settings will also change for this profile.
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Use Visitor History to capture data for visitor segmentation analysis. Visitor History enables you to define the segment of your visitors that most interest you. For example, you might want to know information about your most valuable customers, e.g., how much have they spent with you, how long has it been since they’ve placed an order, or how many days has it been since they’ve visited your site. Use this information to help drive customers to your site so they’ll do more and spend more, whatever your site’s goals are.
Note: The extra analysis required for this feature will affect system performance.
Enable Visitor History
Select this check box then select the categories to be tracked and whether to trim unwanted visitor information:
- Categories
Select the type of history to be tracked.
- If you select Campaign History, use the Default Campaign Duration text box to define how many days to store the campaign as an active campaign. WebTrends software will first check the SDC tags to see if the campaign duration is defined and if it is not, the Default Campaign Duration value is used. If your SDC tags don't define campaign duration and you set Default Campaign Duration to zero, the campaign will be counted as a most recent campaign but it will never be stored as an active campaign.
- If you select Search Engine History, the Most Recent Search Engine Duration text box becomes active. Enter how long, in number of days, that you want to save the most recent information about the search engine. Information that has been saved for more than that many days is deleted.
- Visitor History Trimming
Select this check box to limit the amount of Visitor History information that is saved, then specify when to begin trimming and which visitors to trim. Trimming visitor history permanently removes the excess visitors from the database. Use this when your database is too large and you need more disk space
Note: If you track new visitor information, be careful how you trim. When the visitors that were trimmed return to your site, they are treated as new visitors because you no longer have any history of them.
WebTrends software performs Visitor History trimming after analysis is complete.
Enable Visitor History then configure your custom reports using the appropriate dimensions and measures for the selected categories. For example, to use the Sales By Most Recent Campaign reports in your profile, enable Visit History and select the Campaign History category. Then go to the Custom reports tab for this profile and apply the Sales By Most Recent Campaign report.
The following table shows the dimensions or measures, their corresponding query parameters, and the custom reports that WebTrends provides that are affected when you select that category. Dimensions are in red and measures are in purple. For more information about using query parameters, see "Guide To WebTrends Query Parameters", available at http://product.webtrends.com/WRC/6.1/Documents/query_params.pdf.
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Name of Dimension or Measure
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Query Parameter
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Preloaded Custom Reports That Are Affected
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Visit History
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Days Since First Visit
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WT.vr.fvd
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None
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Frequency - Visitor's Overall Visit Count
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WT.vr.vc
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Browser Recency, Frequency, Latency By Most Recent Campaign
Content Interests By Loyal Visitors
Recency By Content Group
Recency, Frequency And Latency By Lifetime Value
Retention By Search Engine (All)
Retention By Search Engine (Organic)
Retention By Search Engine (Paid)
RFM For Most Frequent Visitors
RFM For Most Valuable Visitors
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Latency - Visitor's Average Days Between Visits
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WT.vr.lat |
Browser Recency, Frequency, Latency By Most Recent Campaign
Recency By Content Group
Recency, Frequncy And Latency By Lifetime Value
Retention By Search Engine (All)
Retention By Search Engine (Organic)
Retention By Search Engine (Paid)
RFM For Most Frequent Visitors
RFM For Most Valuable Visitors
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Recency - Days Since Most Recent Visit
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WT.vr.pvd
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Browser Recency, Frequency, Latency By Most Recent Campaign
Purchase Behavior And LTV By Engaged Visitors
Recency By Content Group
Recency, Frequncy And Latency By Lifetime Value
Retention By Search Engine (All)
Retention By Search Engine (Organic)
Retention By Search Engine (Paid)
RFM For Most Frequent Visitors
RFM For Most Valuable Visitors
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Unique Visitor Status (Daily)
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WT.vr.vt_d
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Buyers Versus Non-Buyers By Time Period
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Unique Visitor Status (Monthly)
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WT.vr.vt_m
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Buyers Versus Non-Buyers By Time Period
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Unique Visitor Status (Quarter)
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WT.vr.vt_q
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Buyers Versus Non-Buyers By Time Period
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Unique Visitor Status (Weekly)
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WT.vr.vt_w
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Buyers Versus Non-Buyers By Time Period
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Visitor's First Entry
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WT.vr.fe
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None
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Visitor's First Referrer
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WT.vr.fr
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Sales By First Visit Referrer
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Campaign History
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Most Recent Campaign
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WT.vr.rac
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Browser Recency, Frequency, Latency By Most Recent Campaign
Sales By Most Recent Campaign
|
|
Visitor's Active Campaigns
|
WT.vr.ac
|
Sales By Active Campaigns
|
|
Visitor's First Marketing Campaign
|
WT.vr.fct
|
Sales By Initial Campaign
|
|
Visitor's First Marketing Campaign Type
|
WT.vr.fc
|
Sales By Initial Campaign
|
|
|
|
|
|
Purchase History
|
|
|
|
Days Since First Purchase
|
WT.vr.fpd
|
None
|
|
First Time vs Repeat Buyers
|
WT.vr.by
|
First Time Buyers vs Repeat Buyers By Campaign Drilldown
First Time Buyers vs Repeat Buyers By Products Purchased
First Time vs Repeat Buyers By Time Period
Transactions By First Time and Repeat Buyers
|
|
Lifetime Value
|
WT.vr.vv
|
Purchase Behavior And LTV By Engaged Visitors
Recency, Frequncy And Latency By Lifetime Value
Retention By Search Engine (All)
Retention By Search Engine (Organic)
Retention By Search Engine (Paid)
RFM For Most Frequent Visitors
RFM For Most Valuable Visitors
|
|
Previous Purchase Value
|
WT.vr.ppv
|
Purchase Behavior And LTV By Engaged Visitors
|
|
Recency Since Last Purchase
|
WT.vr.ppd
|
Purchase Behavior And LTV By Engaged Visitors
|
|
Time Before Order
|
WT.vr.bpd
|
Sales Cycle
Sales Cycle By Product
Sales Cycle By Product Category
|
|
Unique Buyer Status (Daily)
|
WT.vr.bt_d
|
Buyers By Number Of Orders
First Time Buyers vs Repeat Buyers By Campaign Drilldown
First Time Buyers vs Repeat Buyers By Products Purchased
First Time vs Repeat Buyers By Time Period
Sales Cycle (New Buyers)
Sales Cycle By Campaign (New Buyers)
Sales Cycle By Product (New Buyers)
Sales Cycle By Product Category (New Buyers)
Time Between Purchases
Transactions By First Time and Repeat Buyers
|
|
Unique Buyer Status (Monthly)
|
WT.vr.bt_m
|
Buyers By Number Of Orders
First Time vs Repeat Buyers By Time Period
|
|
Unique Buyer Status (Quarter)
|
WT.vr.bt_q
|
Buyers By Number Of Orders
First Time vs Repeat Buyers By Time Period
|
|
Unique Buyer Status (Weekly)
|
WT.vr.bt_w
|
Buyers By Number Of Orders
First Time vs Repeat Buyers By Time Period
|
|
Visitor Purchase Count
|
WT.vr.vp
|
None
|
|
|
|
|
|
Search Engine History
|
|
|
|
Initial Organic Search Engine
|
WT.vr.iog_se
|
Retention By Initial Search Engine (Organic)
|
|
Initial Organic Search Engine Phrase
|
WT.vr.iog_sep
|
Retention By Initial Search Engine (Organic)
|
|
Initial Paid Search Engine
|
WT.vr.ipd_se
|
Retention By Initial Search Engine (Paid)
|
|
Initial Paid Search Engine Phrase
|
WT.vr.ipd_sep
|
Retention By Initial Search Engine (Paid)
|
|
Initial Search Engine
|
WT.vr.ise
|
Retention By Initial Search Engine (All)
|
|
Initial Search Engine Phrase
|
WT.vr.isep
|
Retention By Initial Search Engine (All)
|
|
Most Recent Organic Search Engine
|
WT.vr.rog_se
|
Sales By Most Recent Search Engine (Organic)
|
|
Most Recent Organic Search Engine Phrase
|
WT.vr.rog_sep
|
Sales By Most Recent Search Engine (Organic)
|
|
Most Recent Paid Search Engine
|
WT.vr.rpd_se
|
Sales By Most Recent Search Engine (Paid)
|
|
Most Recent Paid Search Engine Phrase
|
WT.vr.rpd_sep
|
Sales By Most Recent Search Engine (Paid)
|
|
Most Recent Search Engine
|
WT.vr.r_se
|
Sales By Most Recent Search Engine (All)
|
|
Most Recent Search Engine Phrase
|
WT.vr.r_sep
|
Sales By Most Recent Search Engine (All)
|
Note: Visitor History is based on visit information for identified visitors. If a visitor is identified by cookies and they delete the cookies on their system, when they return to your site they will be considered a new visitor.
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