You can configure the default.ini file (located in the wtm_wtx\datfiles\adviews folder under the main program installation directory) to determine the number of visitors to your web site who view or click on a particular advertisement. Additionally, WebTrends includes an Ad Views and Clicks filter that can help you track a specific advertisement's traffic patterns (for example, busiest time of the day, day of the week) as well as demographic information (for example, top viewing/clicking organizations, country of origin).
The default section specifies the number of Advertising Views and Ad Click definitions. The settings for each Advertising View and Click are defined in the adprofile section. For more information, see the "Advertising Views" section of the "Advanced Features" chapter of your administration guide.
| Advertising Views and Ad Click Setting |
Description |
| profileid |
Specifies the unique id to identify this definition in the profile file or in the wtm_wtx.ini file. It can be created automatically through the user interface, or by you, manually.
Values: string. For example, vaZev0yR2y4. |
| profilename |
Specifies the name that identifies the definition in the user interface. The name must be unique.
Values: string. For example, ACME Ad |
| profileversion |
This option is used by the analysis engine and should always be set to 1. |
| adviewqualification0url |
This is the string or regular expression to match.
Values: For example: /index.asp (string) /.*\.asp (regular expression) |
| adviewqualification0urlmatch |
This specifies whether the qualification0url is a string or regular expression.
Values: 0 = string 1 = regular expression |
| adviewqualification0urlparametercount |
This is the number of parameters that the user has defined. |
| adviewqualification0urlparameter[n] |
This is the parameter portion of the param=value pair specified by the user.
Values: string. For example, ad. |
| adviewqualification0urltextvalue |
This is the value portion of the param=value pair specified by the user.
Values: Can be text, a regular expression, or a numeric value. |
| adviewqualification0urlparametermatch |
This specifies whether the type of value in the param=value pair is a string, regular expression, or numeric value.
Values: 0 = string 1 = regular expression 2 = numeric value |
| adclickqualification0url |
This is the string or regular expression to match.
Values: For example: /index.asp (string) /.*\.asp (regular expression) |
| adclickqualification0urlmatch |
This specifies whether the qualification0url is a string or regular expression.
Values: 0 = string 1 = regular expression |
| adclickqualification0urlparametercount |
This is the number of parameters that the user has defined. |
| adclickqualification0urlparameter[n] |
This is the parameter portion of the param=value pair specified by the user.
Values: string. For example, adurl. |
| adclickqualification0urltextvalue |
This is the value portion of the param=value pair specified by the user.
Values: Can be text, a regular expression, or a numeric value. |
| adclickqualification0urlparametermatch |
This specifies whether the type of value in the param=value pair is a string, regular expression, or numeric value.
Values: 0 = string 1 = regular expression 2 = numeric value |
