Using the Advertising Views advanced feature, you can determine the number of visitors to your web site who view or click on a particular ad. This feature provides traffic statistics which you can use to help determine pricing schedules for ad space you are selling on your web site. When configuring reports, Advertising Views can be used in conjunction with the Ad Views and Clicks Filter, a filter that captures traffic patterns for the ad and demographics.
Note: To track the effectiveness of Web site advertisements that you are placing on other sites, see Filtering By Referrer.
To create a new Advertising View definition:
- From the WRC AdminConsole, click Advanced Features. The Advanced Features dialog box opens.
- Select the Advertising Views tab.
- Below the list of Advertising Views definitions, click Add. The New Ad View Definition wizard opens.
- In the Name text box, type the name of the definition as you would like it to appear in your reports.
- Click Next. You see the Ad Views dialog box.
- In the Page Expression text box, type the file name or text string identifying the ad view to be tracked.
- To treat your entry as a regular expression, select the Regular Expression check box. Click Test to see how the expression works on a sample string.
- If you are specifying dynamic pages, you may need to use URL Parameters to help identify the page. To add a new URL parameter, complete the following steps:
- Click Add.
- Enter the Parameter Name and Parameter Value you would like to match in the specified page URL.
- Select whether the Parameter Value format is Text, Numeric, or Regular Expression.
- Click OK.
Note:To edit existing parameters, select the parameter you want to edit, and click Edit. To remove existing parameters select the parameter to be deleted and click Delete.
- Click Next. You see the Ad Clicks dialog box.
- In the Page Expression text box, type the script or redirect command of the Ad Click to be tracked as it appears in the log file of your server.
Note: WebTrends software scans only the log file Page field for the text that you specify, so the click must create an entry in your log file. For example, if a visitor clicks on an ad which takes them out of your site directly via a URL, this is not logged in your log file. To be able to track ad clicks, you must implement some type of server-side scripting (for example, CGI, Perl, or ASP) to perform a redirect to the destination URL. A very common Perl script is "redir.pl."
- If necessary, select the Regular Expression check box and configure the URL Parameters.
- Click Finish. The new Advertising View definition name appears on the list.
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