A hit refers to a single action on the web server, as it appears in the log file. A visitor downloading a single file is logged as a single hit, while a visitor requesting a web page including two images registers as three hits on the server: one his is the request for the .html page, and two additional hits are requests for the downloaded image files.
While the volume of hits is an indicator of web server traffic, it in not an accurate reflection of how many pages are being looked at. Much marketing research focuses on statistics for visitor sessions for a more accurate picture of user activity,
multiple requests can be made within a single visitor session.
Variables used in WebTrends software reports include:
- Number of hits.
- Page views.
- Visitor sessions: a period of time that a unique visitor enters a web site. A visitor can log many hits during a single Visitor
Session.
- Visitors.
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