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WebTrends WebResults September 2007 |
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WebTrends Named a Market Leader:
Cited as Setting the Standard for Measuring Visitor Engagement
 WebTrends was among the select companies that Forrester invited to participate in its September 2007 Forrester Wave report, The Forrester Wave™: Web Analytics, Q3 2007. In this evaluation, WebTrends ranked number one for Market Presence and was cited as a leader in Current Offering and Strategy.
WebTrends received the highest score for Integration, "Overall, WebTrends Marketing Lab 2 is a full-featured Web analytics platform that gives clients extensive power and the ability to customize the platform to meet any special needs that may exist."
WebTrends also received highest scores for Industry Presence and Installed Base, reflecting its strong global presence across consumer packaged goods, financial services, media, retail, travel and hospitality, and technology and telecom industries.
 Read the press release
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Come see the future of consumer understanding. Join us in Las Vegas on October 9-10 and find out how you can lead your organization into the future—and ahead of the competition—with expert success strategies. See the WebTrends Marketing Lab 2 in action, and get a sneak preview of the product roadmap to see where this consumer-focused strategy will lead.
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Introducing an Integrated, Flexible Way to Connect the Marketing Applications You Use Most.
WebTrends Open Exchange brings together world-class technology partners to boost your overall marketing performance
WebTrends has partnered with the leaders in online marketing technologies to provide integrated solutions for our customers. We work with partner organizations to address your specific needs, so you can leverage web analytics to power your marketing—and your business can reach new levels of performance and automation.
What makes Open Exchange unique?
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It's based on the most customer-centric approach to web metrics: visitor-level data is the basis for the most accurate and actionable intelligence.
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It leverages an open platform based on standardized formats for exchanging data, such as ODBC and web services APIs, rather than demanding that you fit into a proprietary system.
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It provides flexible and customizable solutions based on your specific business requirements—it's never a one-size-fits-all approach.
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It includes many solutions around your entire online marketing ecosystem, with a select set of best-of-breed partners to define and deliver the best possible joint solution.
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So find out how integrating these leading technology partners can improve your customer relationships and boost your overall marketing results. With these partnerships, you'll be able to get more out of the solutions you use most, including:
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Ad serving |
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Content management |
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Customer relationship management |
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Email marketing |
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Enterprise campaign management |
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Site search |
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Targeting and optimization |
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User experience |
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Web site monitoring |
Download the data sheet to find out how WebTrends Open Exchange can help you. Chances are, we're already working closely with the companies you work with... and we're ready to create the perfect integration for you.
Get it now
London - Paris - Frankfurt - Sydney - Stockholm - Milan
Join the International Road Show:
Learn what ML 2 can do for you!
Around the world, marketers are discovering how to move beyond web analytics to optimize every interaction with customers.
 The new WebTrends Marketing Lab 2 can help you use deep insight into customer interests, over time, to engage and motivate them to act. Learn how this suite of solutions helps you drive targeted marketing and personalized online experiences-and see how it helps your entire organization optimize online business results.
Find out what you can do with the new ML2 in cities across the globe this fall:
Register now:
Learn more
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DMA: Catalogers Embrace Integration
Chantal Todé, (DM News)
More than half of multichannel merchants within the catalog industry have fully integrated their marketing and advertising, product selection, pricing, fulfillment, and shipping and handling policies, according to a new report from the Direct Marketing Association.
CRM Should Be Your First SOA Application
Mike Betzer and Stephanie McReynolds, (Oracle Corp.)
Gartner recently predicted that 50 percent of all new mission-critical applications and technology initiatives will be based on service-oriented architecture (SOA). That said, all of the leading enterprise vendors are touting SOA infrastructures, which promise the development of modular business services that can be easily integrated and reused, creating a truly flexible, and adaptable IT infrastructure. Because an SOA infrastructure can lead to significant time and cost savings, Information Technology (IT) organizations can focus more resources and budget on innovation and on delivering new business services.
Online Behavioral Ads Beat Contextual Ads, Survey Says
By K.C. Jones, (InformationWeek)
Online consumers are more receptive to behaviorally targeted ads than to contextual advertising, according to a new study.
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GET TWO FOR ONE:
Register now and save $495!
Register two for the WebTrends Engage '07 Customer Conference and one free! It's easy:
Now through September 25, register one of your colleagues for the WebTrends Engage '07 Customer Conference and get your registration free! It's easy:
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Register one of your colleagues at regular conference price. |
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Once your colleague has registered, send an email to engage07@webtrends.com with their name, email addresses and organization. |
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Once we verify their registration, we will send you a code within three business days that will allow you to register compliments of WebTrends! |
Learn more about WebTrends Engage '07
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Responsys Leaders Forum
Sept 20
Las Vegas, Nevada
For more information
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MIXX Conference & Expo
Sept 24 - 25
New York, New York
For more information
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OMD Dusseldorf
Sept 25 - 26
Dusseldorf, Germany
For more information
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Exact Target Connections
Oct 1 - 3
Indianapolis, IN
For more information
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Optimost Optimization Summit
Oct 3
San Francisco, CA
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Aprimo Conference
Oct 4 - 5
Bagshot, Surrey, UK
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Online Marketing Trends
Oct 9
Hamburg, Germany
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Oct 11
Munich, Germany
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Oct 18
Frankfurt, Germany
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E-Consultancy - Supplier Showcase
Oct 11
London, UK
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eMetrics Marketing Optimization Summit
Oct 14 - 17
Washington D.C.
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Internet World
Oct 23 - 24
Munich, Germany
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E-Commerce Expo
Oct 30 - 31
London, UK
For more information
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Search Engine Strategies
Nov 27 - 28
Paris, France
For more information
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