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WebTrends WebResults October 2007 |
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Check Out the WebTrends Engage '07 Customer Conference Highlights
What was your favorite part of the WebTrends customer event of the year? Was it the new ideas you gained during the keynote addresses and expert panel? The explosive poolside display created by those viral marketing scientists, from Eepybird? The in-depth breakout sessions and hands-on demos? Or (be honest) was it the fact that we "tore the roof off" the Moon Nightclub on Tuesday night?
Refresh your memory... See the highlights.
Whatever it was, we hope you gained valuable information from the WebTrends Engage '07 Conference in Las Vegas, and that you returned home ready to put those customer engagement insights into action. If you weren't able to join us, read on to find out what you missed!
If there's one theme that resonated throughout the event, it was the fact that the future of consumer engagement is happening right now.
We heard from Paul Woolmington from Naked Communications, who showed how this is re-energizing some of the biggest brands in the world. We saw an in-depth example from Julian Brewer of Barclays, demonstrating the real-world business value of consumer engagement, and we also learned from the forward-looking breakout sessions about what it means to actually engage customers.
People are still talking about this groundbreaking conference... check it out:
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"Julian Brewer's keynote about consumer engagement in action was a good end-to-end overview of site optimization with results." —Enlighten
"The Measuring Visitor Engagement with WebTrends Score session was very useful, and Jim Sterne's keynote was fabulous!" —Inetium
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Thanks to everyone who attended, this was one of the most memorable events WebTrends has ever hosted. We really appreciate the great response to the conference, especially to the demonstrations of WebTrends Score and WebTrends Visitor Intelligence. So experience the event all over again and share those fantastic memories with friends and colleagues: check out the conference highlights to see a photo slideshow.
 Conference Highlights
And if you weren't able to attend, be sure to visit so you can see what you missed. You can always join us next year—stay tuned for details!
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Drive Your Marketing Effectiveness with Tight Integration of Web Content Management and Analytics
 Join Percussion and WebTrends for a groundbreaking webinar revealing how you can drive your online marketing programs with tight integration of Percussion Software's Rhythmyx WCM solution and WebTrends Analytics. In this session you'll learn a powerful and easy-to-use process for targeting the most profitable customer segments, tracking the behaviors of those audiences, measuring the effectiveness of campaigns and learning the channels and sites that web users prefer. Using Percussion's integrated solution with WebTrends Analytics, your business users can continually boost the return on marketing investments and help your organization improve lifetime customer value.
When: Thursday, November 1 at 11:00am. EDT
Register now to watch the webcast
WebTrends Open Exchange
Bridges the Gaps Between
Your Marketing Programs
Discover the most innovative integration solution available today! WebTrends Open Exchange provides flexible and customizable solutions based on your specific business requirements—it's never a one-size-fits-all approach. Because it leverages an open platform based on standardized formats for exchanging data, you can bring all of your online marketing programs together in one place.
The Challenge: Communication Breakdown. Chances are, your marketing campaigns, web sites, and data systems aren't talking to each other. That's not just a lost opportunity... it's a huge problem. In today's competitive landscape, it's vital to bring divergent technologies together in order to gain a complete view of your customers. You need to understand not only what they do on your site, but how they interact with your company, both online and offline, in order to drive targeted marketing and build customer loyalty.
The Solution: Integrated Marketing, Optimized Results. WebTrends Open Exchange brings together innovative technology partners to improve your customer relationships and boost your overall marketing results. Learn how our integration with leading technology partners helps you get more out of the solutions you use most. Chose a solution area to read more about how WebTrends integration can help you—chances are we're already working with the technology partners you depend on.
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Ad Serving: Get a clear picture of online advertising success with an integrated solution that shows advertising and online performance all within a single view. |
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Content Management: Gain a 360-degree view of visitor behavior and content effectiveness. Leverage content management systems to get deep content analysis and delivery automation. |
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Customer Relationship Management: Develop a lifetime of customer connections through better segmentation—tie online behavior to CRM records for a complete view of the customer. |
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Email Marketing: Send targeted messages for better ROI. Create integrated email campaign reporting and make relationship marketing a more measurable, integrated process. |
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Enterprise Campaign Management: Gain complete visibility online and offline with real-time web metrics delivered to your campaign management and planning solution. |
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Site Search: Close the information gap on your site. Optimize search, information access and guided navigation for increased customer conversion. |
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Targeting & Optimization: Understand the intent behind each visit and use that knowledge to seamlessly deliver a targeted, optimized user experience. |
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User Experience: Analyze critical visitor data in conjunction with survey results to optimize the delivery of web content based upon visitor feedback and behavior. |
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Web Site Monitoring: Confirm and control the quality of web analytics data collection and implementation testing processes so you can focus on the areas of your site that matter most. |
Learn more about WebTrends Open Exchange
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Around the world, marketers are discovering how to move beyond web analytics to optimize every interaction with customers.
 The new WebTrends Marketing Lab 2 can help you use deep insight into customer interests, over time, to engage and motivate them to act. Learn how this suite of solutions helps you drive targeted marketing and personalized online experiences-and see how it helps your entire organization optimize online business results.
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WebTrends Engage '07: What Happened in Vegas
June Dershewitz, (Semphonic)
As the name of the conference suggests, WebTrends is pushing the concept of engagement. One of their new products, Score, makes it easier for marketers to create custom engagement metrics and then assign a score to every single visitor. How cool is that?! On Tuesday there was a panel discussion on engagement involving a great cast of thought leaders in our field, including Semphonic's own Gary Angel.
Ten Steps for Optimizing Digital Ad Reporting and Measurement
Alan Osetek, (Adotas)
As a business intelligence solutions provider to agencies and advertisers, it's interesting to watch the fast-paced changes occurring in digital media and web analytics today. A perfect storm is powering the transformation: the digitization of media and data, faster and cheaper computing, and the explosion of online networks and data collection.
Improve Your Homepage Performance Significantly
Anne Holland, (Chief Marketer)
If you're in the middle of a homepage design review like we are here at MarketingSherpa, you know there's a lot to consider. Here's a handy checklist of eight improvements worth testing.
New Data: Six Actions to Lift Open, Clickthrough Rates
Marketing Sherpa
Do you know what day of the week is best to send your email? Is Saturday a no-no day? What about subject lines—how many characters can you use and still get the highest open rate? Read exclusive new data on industry averages for click rates and best practices:
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How personalization affects open and click rates |
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How to include product information and pricing in tags |
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Bounce rates by industry |
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