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Marketing Performance Management: The Art and Science of Marketing
Idea-making and number-crunching. Right brain and left brain. Art and science. It's not only possible to bring these two sides of marketing together, it's mission-critical in today's shifting landscape. That's why we've created resources to help marketers build out a measurement framework on their marketing to help them continually optimize their return on investment.
Hot off the Press:
Survival Guide for the Changing Marketing Landscape
 Discover the essential guide for web-smart marketers, designed to help businesses thrive in the changing world. Your organization can take advantage of web analytics as part of a Marketing Performance Management framework to measure—and tame—the wild marketing world. Get solutions to many of the challenges marketers face every day:
- Quantify your site's effectiveness, even if you don't sell on the web
- Generate online leads and tracking them to offline sales
- Use web analytics to target email marketing campaigns
- Use your web site to target different audience segments
- Segment strategies for successful email marketing campaigns
Plus, learn which technologies are the ones to watch for web marketers, such as RSS, video, blogs, and more.
 Download it Now
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The Fast Track to Success:
Consulting Options from WebTrends
 Ready to take your online marketing results to the next level? WebTrends consultants deliver strategic recommendations and integrated analysis across all of your online marketing initiatives—helping you to maximize your marketing spend.
Best practices analysts work with your organization to review your current strategy and set up reports that are relevant to your specific business—and that are also consistent across multiple marketing campaigns. They'll help you get a clear view of performance... one that goes beyond clickthroughs and visits to provide insight into the on-site conversion events that have the most impact on your bottom line.
Learn about the Marketing Optimization Solution
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New Webcast Series: Analytics Essentials
 Whether you're new to WebTrends, or you've been using our solutions for years, it's always important to stay up-to-date on the latest trends and best practices for actionable web analysis. This new on-demand webcast series will walk you through the essentials of online marketing, and show you how you can leverage WebTrends to maximize your business results.
Register for the first webcast, and we'll be sure to notify you when the others are available.
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The Web Numbers Game, Ken Magill (Multichannel Merchant) - "Multichannel retailers who have grown up with direct marketing discipline are the retailers who get it the best," says Jason Palmer, vice president of marketing for WebTrends. "They are the ones who are used to measuring their businesses in a way that is complementary to online marketing."
Data Smog: The Too-Much-Data Problem, Jason Burby (ClickZ) - In no other industry is data smog a greater issue than in Web analytics and the related site data that goes with it.
Snare E-Mail Addresses on Landing Pages, Robert W. Bly (DM News) - Most Internet marketers use landing pages to promote both conversion and search engine optimization. Wise Internet marketers are also concerned with a third performance metric: e-mail address capture.
Targeted tactics drive response, Carol Krol (BtoB) - Relevant. Targeted. One-to-one. BtoB Senior Reporter Carol Krol held a virtual roundtable with three top direct marketers to solicit their views on trends in targeted marketing and changes within the direct marketing industry.
Myths of Magazine Engagement, Robert Passikoff, Ph.D (Chief Marketer) - An article in a recent "Ad Age" noted that "engagement" has begun to resemble a Holy Grail of magazine metrics, and we agree. But only if you define it properly...
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Put your Marketing Performance in High Gear
for a Low Price
 WebTrends Training gives technical administrators and business users the knowledge they need to effectively manage web initiatives by the numbers.
The two-day training sessions available at the Marketing Performance in Action Conference are available at a special price for conference attendees. So register for the conference now and save $200 off training.
Thursday and Friday, October 26 - 27, 2006, 9:00am - 5:00pm
Learn More |
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UPDATE:
WebTrends Marketing Performance in Action Conference
More speakers, more information, more fun! Check out the recently added updates to the
web site:
Register now
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TIA Marketing Outlook Forum
Oct 11 - 13
Boca Raton, Florida
For more information
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Responsys Leaders Forum
November 2 - 3
The Westin St. Francis, San Francisco
For more information
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Customer First 06
Oct 25
Brussels, Belgium
For more information
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Marketing on Tour
Oct 26
Zurich, Switzerland
Oct 31
Frankfurt, Germany
Nov 16
Munich, Germany
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Subscribe to WebResults, WebTrends monthly newsletter highlighting web analytics trends and best practices.
Subscribe today!
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Subscribe to MarketPosition, WebPosition’s monthly newsletter highlighting search engine optimization trends and best practices.
Subscribe today!
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What do you think of WebResults? Send your feedback to marketing@webtrends.com
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