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The New Language of Marketing:
Moving from the Four P's
to the Four R's
Back in the day, advertising was a lot simpler. You wrote an ad, you got a celebrity to endorse your product, and you blasted it to the widest possible audience. Nowadays, consumers are turning to each other for advice, reviews, and help making decisions:
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Now, it's crowds talking to crowds about products and brands |
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80% of people trust word-of-mouth more than any other resource |
 Traditionally, the Four P's of push marketing (Product, Price, Place and Promotion) were used to move people through the buying cycle of Awareness, Interest, Desire, and Action, and messages were pushed out through magazines, television, and radio.
But now that consumers are listening to each other and getting bombarded with too many messages to make sense of it all, marketing needs to transform from the Four P's of push marketing to the Four R's of consumer-centric marketing: Reveal, Reward, Respect and Retain.
Watch this webcast and find out how to speak the new language of marketing. Plus, take an in-depth look at this new model through the lens of a fast-growing company, Kettle Foods.
 Watch the Webcast
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What's the ROI on Your RIA?
Analyzing the Performance of Interactive Media Leads to Increased Online Results
 Rich Internet Applications (RIAs) can create an exciting new kind of web experience for your visitors. RIA can be an engaging, interactive way to navigate and enjoy online content. Many organizations are incorporating video, animation, interactivity, and eye-catching user interfaces into their web sites.
But how effective are these Web 2.0 technologies? Are they attracting more visitors, building more loyalty, and growing ROI? Or are they causing confusion and increasing abandonment? It's vital to your business to know the answers to these questions.
Microsoft Silverlight™ is the new cross-platform RIA plug-in from Microsoft. It allows you to create interactive web applications that employ high-quality streaming media, vector graphics, images, and animation. It provides a fast, seamless installation for users, thanks to a small, on-demand, plug-in that's under 2MB in size.
When you analyze the performance of RIAs and media players created with Microsoft Silverlight along with the powerful behavioral data and online insight you gain from WebTrends Marketing Lab™, you're able to understand how your sites and marketing campaigns are performing against your business goals.
So whether you've added an online game or an interactive video tutorial to your web site, you can use WebTrends Marketing Lab and Microsoft Silverlight in combination to measure their effectiveness. And because ML2 uses JavaScript page tags to measure online behavior, it's extremely easy to integrate with Silverlight's JavaScript programming model.
Download this white paper to get a hands-on guide to integrating WebTrends Marketing Lab and Microsoft Silverlight.
Using Web Analytics with Microsoft Silverlight
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Predicting Profitability
Colin Beasty (CRM Magazine)
After years of trial-and-error, enterprises are finally developing innovative strategies and incorporating new software to allow them to identify — and sell to — their most profitable customers.
Is Your Site Search Ready for Holiday Shoppers?
Corey Leibow (eCommerce Times)
For many businesses, holiday site lockdown is a key milestone in e-commerce, but successful Internet retailers know that being nimble — adjusting to changes mid-season and executing merchandising strategies based on what your business is experiencing — is what can make the difference between a joyous holiday selling season and a piece of coal in your stocking.
Three SEO Issues New Web Sites Face (and Five Solutions)
Scott Buresh (Marketing Profs)
It's an unfortunate fact: No matter how good your search engine optimization company or in-house talent is, brand new Web sites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google.
Ten Steps For Optimizing Digital Ad Reporting and Measurement
Alan Osetek (Adotas)
As a business intelligence solutions provider to agencies and advertisers, it's interesting to watch the fast-paced changes occurring in digital media and web analytics today. A perfect storm is powering the transformation: the digitization of media and data, faster and cheaper computing, and the explosion of online networks and data collection.
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Special Offer: Save $600 on Training
Get WebTrends for Technical Professionals II: Custom Reporting FREE when you enroll in a WebTrends for Technical Professionals I: Essentials class before January 2008.
Enroll in this
Essentials class:
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Get this Custom Reporting class free!
Dallas: 12/7
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Here's how to save:
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Register for WebTrends for Technical Professionals I: Essentials at regular training price. |
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Send an email to training@webtrends.com with the promotion code "11_08TechPromo" in the subject line. |
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Once we verify your initial enrollment, we will enroll you in the Custom Reporting class free! |
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