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Building Customer Loyalty Just Got Easier...
NEW! WebTrends Marketing WarehouseTM 2.0
 Discover the latest breakthrough in relationship marketing. New WebTrends Marketing Warehouse gives you insight into customers like never before.
Like most marketers, you know some things about your customers, but you've never been able to bring them all together in a comprehensive view—and then take action. And you know that your customers respond to marketing programs targeted to their interests. Now you can tie together offline visitor attributes with online visitor behavior and send email, direct mail, and more that's just what they've been waiting for: offers, information and promotions tailored to their interests.
Drive Customer Response: Develop online and offline marketing programs based on the preferences and motivations of your customers. Use insight gained through WebTrends Marketing Warehouse to target customer behaviors across multiple channels of visitor information.
Build Brand Engagement: Learn how customers want to engage with your content. Use every transaction with a customer as an opportunity to gain insight, and deliver the right experience based on your customer's needs and motivations.
Increase Customer Loyalty: Once you establish a learning relationship with your customers you become their partner. The more you can meet and exceed customer expectations by anticipating their needs the less likely they are to go elsewhere.
Register now for the Relationship Marketing Webcast to find out what WebTrends Marketing Warehouse 2.0 can do for you.
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Can't Wait to Turn Customers into Loyal Advocates?
The latest brief from WebTrends, Best Practices in Relationship Marketing, gives you a step-by-step approach to gaining a competitive advantage in the changing marketing landscape. By understanding what your customers need—and communicating with them more effectively—you can move beyond single transactions to a cross-channel, holistic view. It starts with real-time insight into what your customers really want. As you learn more about them, you can develop a connection that ensures customer loyalty... and your customers become your partners in a relationship that benefits you both.
Download it now
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Hot off the Press: The Essential Guide to Marketing Analytics for Travel
 Don't leave home without your passport! Your Passport to Success, that is. This guide can help you solve many of the challenges online travel and hospitality organizations face every day. We've partnered with the Travel Industry Association of America and eMarketer to share proven best practices and industry insights for travel companies of all kinds. Learn how smart travel organizations are building stronger customer relationships through targeted marketing and improved online experiences.
Web analysis delivers answers to important questions such as:
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Which marketing programs and partnerships produce the highest return? |
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Which paid and organic search terms are converting into more sales, and which ones aren't working? |
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How can you leverage customer preferences to drive more targeted marketing? |
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Which customer segments are most valuable? Which have the potential to grow? |
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Which content is most effective at engaging and converting customers? |
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How can you improve online self-service during the purchase process to decrease the cost of sale? |
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Which value-add services build loyalty and value for your customers? |
Get the guide and find a wealth of information about key industry trends, search engine marketing, blogging, word-of-mouth, email, and other strategies that online travel companies can use to attract visitors and keep them coming back.
Download it now
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The Web Site Optimization Solution
Whether it's through offline promotions, paid search, or email campaigns, you've already done the hard part: getting visitors to your site. Now it's time to make the most of every online interaction once you get them there. WebTrends Best Practices Analysts can help you set up key reports that will help you gauge how successful you are today, and also point you in the right direction for improvements in the future.
Choose enhancements like defining success events and conversion analysis, navigation analysis, onsite search, onsite advertising, content analysis, and more. A best practices analyst and consultant will work with your organization to understand your business challenges and implement the changes necessary to get results. This overview will give you more information and show you how to get started today.
Download it now
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The Web Numbers Game, Ken Magill (Multichannel Merchant) - "Multichannel retailers who have grown up with direct marketing discipline are the retailers who get it the best," says Jason Palmer, vice president of marketing for WebTrends. "They are the ones who are used to measuring their businesses in a way that is complementary to online marketing."
Retailers Score Poorly on Measurement: WebTrends (ClickZ) - According to a survey of more than 300 multi-channel retailers by Web analytics provider WebTrends, the biggest problems threatening the accuracy of retailers' metrics are the use of third party cookies and the misuse of activity-based metrics like page views or response-based metrics like clickthroughs, to measure demand-generation activities.
Play Big (Fortune Small Business) - The CEO of a Southern California software company recently contacted FSB to trumpet the success of his new product. It had about 400 users at a dozen small companies and had just received a glowing review in a top industry trade magazine.
Retailers Not Measuring Up (Biz Report) - Rather than focusing on unique visitors, e-tailers are allowing third party cookies, click-throughs and pageviews to determine how online and email campaigns are performing.
Converting Clickers to Customers (Forbes) - In fact, understanding how consumers respond to an online ad is a lot harder than simply tallying up the number of people who click on it. As with print ads, just because customers view an online ad doesn't mean they bought anything. Or perhaps they liked what they saw but waited a few days to make a purchase.
Measurable, predictable marketing here to stay (DM News) - There is a fundamental change taking place as advertisers and marketers spend more and more of their budgets online: the science of online measurement, or what is commonly called analytics, is heating up.
Web Analytics: Industry Trends (ClickZ) - eMetrics is a must-attend event for those looking to see what others are doing in the Web analytics space, as well as an opportunity to talk to others who are passionate about this stuff. This year's conference title was "The Big Picture: Optimizing Online Marketing Value." It was larger than any of the past conferences.
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Internet Marketing Conference 2006
November 30
Stockholm, Sweden
For more information
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Marketing Foundation
December 1-2
Gent, Belgium
For more information
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Search Engine Strategies 2006 Conference & Expo
Visit WebTrends at the premier event for search engine marketing and optimization.
December 4-7
Chicago, IL
For more information
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OMC Stockholm
December 4-5
Stockholm, Sweden
For more information
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Webwinkel Vakdagen
January 17-18
Amsterdam, Holland
For more information
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Interactive Marketing Summit
January 17-18
London, UK
For more information
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