 |
 |
950 Attendees Made the Connection Across the US
WebTrends Marketing Performance Seminar '07 is generating a huge amount of excitement around consumer-centric marketing analytics. There was something for everyone in this full-day seminar: keynote presentations from WebTrends, Yahoo! and Microsoft, practical and inpirational breakout sessions, networking events, expert panels, and a chance to share ideas with top marketers from around the country.
Thanks to everyone who attended the seminars in Chicago, Seattle and New York! Be sure to check out the worldwide seminars coming up in London, Paris, Frankfurt, Melbourne and Sydney.
And save the date for the WebTrends Customer Conference, coming to Las Vegas October 9-10.
Seminar Highlights:
Turbo Charging Your Web 2.0 Strategies
New technologies like RSS, consumer-generated media, AJAX, and video are used in marketing every day. The standard page-to-page navigation is giving way to interactive and incredibly engaging online experiences. But how do you measure them? See real life examples of Web 2.0 in action and learn how to leverage the power of web analytics to optimize results.
 Watch the webcast
Building Customer Profiles with Cross-Channel Insight
Because the online channel gives consumers more options to choose from, organizations face a big challenge: when customers can visit any site at any time, what will make them loyal and keep them coming back? According to a study by Bain & Company:
 |
Businesses in many industries may lose up to 50% of their customers over a five year period. |
|
Studies have shown it's 6 to 7 times more expensive to acquire a new customer than it is to retain a current customer. |
|
As little as a 5% increase in customer retention can increase profits by 25 to 95%. |
Standard
Optimization |
Customer-Centric Optimization |
Yet many businesses are still focused only on customer acquisition and see customers from the fragmented view of individual transactions. The standard optimization trail used by many organizations looks a lot like this:
|
Customer-centric optimization focuses on the unique visitor throughout the optimization trail—the actual visitor behind the visit, not a persona or an aggregate statistic. This approach adds several steps to the trail:
|
| 1. |
Determine KPIs |
| 2. |
Analyze Data |
| 3. |
Identify Opportunity |
| 4. |
Test Options |
| 5. |
Implement Winner |
| 6. |
Modify/Continue |
|
| 1. |
Determine KPIs |
| 2. |
Analyze Data |
| 3. |
Identify Opportunity |
| 4. |
Define Personas |
| 5. |
Identify New
Targets/Segments |
| 6. |
Populate with External
Behavior |
| 7. |
Test Options |
| 8. |
Implement Winner |
| 9. |
Modify/Continue |
|
Customer-centric optimization means communicating directly with your target audience. And once you do that, you can develop lasting relationships with them. But of course, the process is never "done." You always need to continually monitor, measure, optimize... and repeat as necessary.
Learn more about the benefits targeting and segmentation.
Get the Relationship Marketing business brief
|
|
 |
|
Focus on Results:
The Essential Guide to Web Analytics
 These valuable insights from the experts at Chief Marketer are designed to help you profitably acquire new customers, measure and optimize results, and strengthen customer relationships for ongoing success. Get tips from industry experts:
|
Determining which brand
metrics you should track in order
to understand the effectiveness of
your advertising dollars. |
|
Shifting your organization's measurement thinking from a campaign and product ROI focus to a more customer-centric approach. |
|
Understanding the impact of Web 2.0 technologies like AJAX, video, and tagging on your marketing strategies. |
Download the Focus on Results guide
|
|
 |
|
WebResults Archive:
A Library of Marketing Analytics Insights
 Did you know that past issues of WebResults are available online? Take a trip through the many articles, power-user tips, and online resources available to you. Send your favorite issues to friends and colleagues. No matter which marketing and web analytics insights you're looking for, chances are you'll find them in the WebResults archive. Take a look!
Visit the Archive
|
|
 |
|
Microsoft uses new metrics for 'new day' campaign, Dianna Dilworth (DM News) - For the launch of the 2007 Office system, Microsoft's global ad campaign spent 60 percent of its budget on digital advertising. It hired Web analytics firm WebTrends Inc. to measure the results and track all visitor activity occurring within its rich, interactive interface.
Email landing page optimization research results released, Helen Leggatt (BizReport.com) - New research from MarketingExperiments.com has identified ways in which to make email landing pages more effective.
Paid Search Using Few Keywords (eMarketer) - WebTrends Search survey released at eMetrics and highlights several aspects of how marketers are conducting paid search campaigns. The use multiple metrics and multiple tools to gauge performance, highlights need for more sophisticated methods.
Your Brand and Paid Search: What You Need to Know, Cam Balzer (Chief Marketer) - Chief marketers using paid and natural search engine marketing often ask, "If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?" Although a fair question, the answer is not as straightforward as it might seem.
Travel sites best at search, study says, Dianna Dilworth (DM News) - Travel search marketers are the most strategically sophisticated in driving online activity and spending significantly less on search than counterparts in other industries, according to a new JupiterResearch study.
|
|
 |
|
Offer extended: Expand to On Demand
Save 50% on one year of WebTrends On Demand!
WebTrends software customers, the news just keeps getting better! Due to popular demand, we've extended the Expand to On Demand 50% off promotion until June 30 to allow as many customers as possible to take advantage of this special offer.
If you're interested in using WebTrends On Demand, the time to act is now!
| |
Contact the sales team to learn more about this limited-time promotion. |
| |
Discover the power of WebTrends On Demand in this new webcast. |
This may be your last chance to save, so contact us today.
|
|
|
 |
 |
 |
|
 |
eTail World 2007
June 4-6
Sidney, Australia
For more information
----------------------------- |
|
Internet Retailer
June 4-7
San Jose, California
For more information
----------------------------- |
|
NETCOMM E-Commerce Forum 2007
June 19-20
Milan, Italy
For more information
----------------------------- |
|
Endeca User Conference
June 19-22
Boston, Massachusetts
For more information
----------------------------- |
|
Online Marketing Show 2007
June 26-27
London
For more information
----------------------------- |
|
AD:Tech Chicago 2007
July 31th - Aug 1
Chicago, Illinois
For more information
-----------------------------
|
|
|
|
 |
|
|
|
|
 |
|
Subscribe to WebResults, WebTrends monthly newsletter highlighting web analytics trends and best practices.
Subscribe today!
|
 |
Subscribe to MarketPosition, WebPosition’s monthly newsletter highlighting search engine optimization trends and best practices.
Subscribe today!
----------------------------- |
Share the Knowledge
Know a colleague or friend who might enjoy this newsletter? Forward it to them!
What do you think of WebResults? Send your feedback to marketing@webtrends.com
|
|
|
|
|
 |
|
