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Learn to Connect with Your Customers
WebTrends Marketing Performance Seminar '07
This complimentary full-day seminar will help you connect with your customers and turn deep insight into a valuable strategic advantage.
Get insights from marketing experts and WebTrends specialists, with real-world tips for delivering effective campaigns, creating a seamless user experience, and building profitable relationships. After one day of learning, networking, and connecting, you'll be able to:
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Expand the performance of your paid search marketing across Yahoo!, Google, MSN, and more |
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Optimize online marketing campaigns for the highest conversion |
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Find out which Web 2.0 strategies like video, Flash, and consumer-generated content can increase your ROI |
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Effectively target your customers through segmentation strategies |
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Build cross-channel customer profiles to engage customers throughout their life cycle |
It's the perfect opportunity to share ideas with WebTrends customers and industry experts, discover best practices for digital marketing, and get more out every online initiative. So join us at a city near you!
Wednesday, April 25
Chicago Sheraton Hotel & Towers |
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Thursday, May 3
Seattle Grand Hyatt |
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Tuesday, May 15
Westin New York at Times Square |
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 Register now
Learn more
Recipe for Web 2.0 Success: WebTrends + Kettle Foods
Whether you're using video, mobile media, or RSS, consistent measurement is the key to optimizing your campaigns. Kettle Foods, maker of natural potato chips, tortilla chips, and nut butters, is the number one salty snack brand in natural supermarkets. They're experts at creating natural potato chips, and when they launched a marketing microsite using a Flash-driven interface, they were looking for insight into how well their campaign was performing.
The People's Choice
 Now in its third year, the People's Choice campaign, dubbed "Passport to Flavor," lets consumers pick the company's next potato chip flavor by ordering limited edition samples and voting for their favorite at www.passporttoflavor.com.
WebTrends helped optimize results for the annual People's Choice campaign. With insight from WebTrends On Demand, Kettle Foods was able to double critical success metrics, including email registrations and conversion rates.
Talk about connecting with customers… participants in the campaign actually determined which new chip flavor would be launched in the coming year! But was the Kettle Foods team able to measure the campaign results effectively, even in the Flash-based environment? Was Island Jerk able to beat out Twisted Chili Lime? Read more about this savory story to find out!
Download the case study
Check out the press release
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Must-Have Guides for Measuring Web 2.0 Technologies
RIA and RSS
Simply adopting flashy, exciting Web 2.0 strategies on your web site doesn't guarantee a more effective user experience. Learn what you need to know about interactive Web 2.0 technologies.
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Measure the not only effectiveness of your Rich Internet Applications (RIA) applications, but more importantly how they impact the visitor experience across your sites.
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Extend the reach of your web content through syndication technologies such as Really Simple Syndication (RSS). |
Download now
Broadcast Media
Use Web 2.0 strategies to improve your online visitor experience and reach your customers in new ways—and increase conversion. Find out what you need to know about multimedia Web 2.0 technologies.
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Get the most out of steaming media, mobile media and podcasts and determine their effectiveness at providing better user experiences.
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Drive customer engagement and build brand loyalty by leveraging best practices for measuring and optimizing broadcast media. |
Download now
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The Analytics Essentials Series
Get the insights you need from the experts you trust. This new webcast series provides valuable insights for business users, power users, and administrators working in every industry. WebTrends experts use real-world customer success stories to give you a clear understanding of how to get the most out of your solutions.
What you'll learn:
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How to use WebTrends to measure all of your online campaigns consistently |
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The five KPIs you need to track in order to measure campaign spend |
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How you can overcome the common double-counting issue and properly credit your campaigns |
View the webcast
Additional webcasts
Discover the Power of WebTrends On Demand
Featuring Scott Roth
Watch this webcast to see the benefits of WebTrends On Demand and learn how two customers have decided to switch from their on-premise software to a hosted solution.
Featuring Scott Roth
Discover how to get a true picture of the effectiveness of your marketing. This webcast will give you a deep dive into the foundational elements of campaign reporting using WebTrends.
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Piper Jaffray Maps Out Where the Search Industry is Headed, Greg Jarboe (SearchEngineWatch) - Analysts call search a major upheaval in the media world, which appears revolutionary in magnitude.
Email Marketing is as Lucrative if Not More than Before, Helen Leggatt (BizReport.com) - Consumer engagement with email is almost at saturation point, according to a new study, and email marketing is still going strong.
Second-Guessing Second Life: Is this Virtual Playground Worth Your Marketing Dollars?, Kenneth Musante (Adotas) - The massively multiplayer world Second Life, a creation of 3D software developer Linden Labs, represents a bold new trend in online marketing.
Why the CMO Thinks You're an Idiot, Ken Magill (DIRECT Magazine) - It's been 10 years since e-mail emerged as a serious marketing medium and we still have no consensus on what "delivered" means?
Why the CMO Thinks You're an Idiot: Part II, Ken Magill (DIRECT Magazine) - Last week's report that marketers lack standards on the definitions of fundamental metrics was bad enough.Now comes a report that says most e-mail marketers aren't measuring anything worthwhile at all.
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WebTrends software customers, if you're interested in using WebTrends On Demand, we've got a special offer just for you.
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Contact the sales team to learn more about this limited-time promotion. |
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Discover the power of WebTrends On Demand in this new webcast. |
This limited-time offer is only available until May 18, 2007, so act now.
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Emetrics Summit London
March 29-30
London, United Kingdom
For more information
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Search Engine Strategies Conference & Expo
April 10-13
New York, NY
For more information
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Net.Finance
April 16-19
Scottsdale, Arizona
For more information
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Emetrics Summit Germany
April 17-18
Düsseldorf Germany
For more information
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e-dynamics & WebTrends Marketing Lab Roadshow
April 24
Hamburg Germany
April 25
München Germany
April 26
Frankfurt Germany
For more information
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Internet World London
May 1-3
London, United Kingdom
For more information
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eMetrics
May 7-9
San Francisco, CA
For more information
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GTC
May 16-18
Sacramento, California
For more information
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Subscribe to WebResults, WebTrends monthly newsletter highlighting web analytics trends and best practices.
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