 |
 |
Hot off the Press:
Get More from Web 2.0 Marketing
Engagement Marketing: The Essential Guide to Building Loyalty Using Web 2.0 Best Practices can help you solve many of the challenges marketers face every day when it comes to measuring and optimizing mobile marketing, videos, streaming media, user-generated content and more.
A few of the topics covered:
 |
Discover the power of consumer-generated content when it comes to building brand loyalty |
 |
|
Reach consumers wherever they are through mobile marketing strategies |
|
Learn how social networks are providing new advertising opportunities |
|
Continually drive customer engagement through rich, interactive experiences |
|
Track the engagement value of online photo slideshows, videos, and streaming media |
|
Leverage viral marketing techniques to turn occasional visitors into brand evangelists |
Plus, learn which Web 2.0 technologies and consumer-generated media trends are the ones for web marketers to watch in the future.
 Download it Now
WebTrends is proud to partner with eMarketer to offer this new guide, and we share in their mission to help marketers stay ahead of the curve on new trends in the industry. We've pulled together these outstanding articles on consumer-generated content and Web 2.0 technologies in order to give you the insights you need to succeed in the changing marketing landscape.
All of these have the potential to hook your audience-and to keep them coming back. But in order to make sure your marketing strategies are really turning occasional visitors into long-time customers-and hopefully, brand evangelists-you need to use adhere to best practices for inserting ads into these experiences-especially in video and mobile media, and leveraging consistent Key Performance Indicators (KPIs) to measure and optimize every campaign.
Read on to find more resources to help you get better results from your Web 2.0 marketing.
|
|
 |
|
Must-Have Guides for Measuring Web 2.0 Technologies
Part 1: Guide to RIA and RSS
Simply adopting flashy, exciting Web 2.0 strategies on your web site doesn't guarantee a more effective user experience. Learn what you need to know about interactive Web 2.0 technologies.
|
 |
|
Measure the not only effectiveness of your Rich Internet Applications (RIA) applications, but more importantly how they impact the visitor experience across your sites.
|
|
Extend the reach of your web content through syndication technologies such as Really Simple Syndication (RSS). |
Download now
Part 2: Guide to Broadcast Media
Use Web 2.0 strategies to improve your online visitor experience and reach your customers in new ways—and increase conversion. Find out what you need to know about multimedia Web 2.0 technologies.
|
|
 |
Get the most out of steaming media, mobile media and podcasts and determine their effectiveness at providing better user experiences.
|
|
Drive customer engagement and build brand loyalty by leveraging best practices for measuring and optimizing broadcast media. |
Download now
|
|
 |
|
Get More Web 2.0 Insight
 Tim Kopp, CMO of WebTrends, will share his vision for the future of marketing during his keynote at the Internet Strategy Forum Executive Summit. The fourth-annual conference, themed Web 2.0: Social Strategies, will also provide an insiders' view from Cammie Dunaway, CMO of Yahoo!, and other global experts. Learn how they're using social networking tools, such as blogs, podcasts, user-generated content, and other emerging technologies to actively engage consumers.
The forum is in Portland, Oregon on July 19-20.
More information and tickets
|
|
 |
|
Online ad spend to double by 2012: JupiterResearch, Dianna Dilworth (DM News) - JupiterResearch forecasts U.S. online-advertising spending will nearly double by the year 2012, with search and display advertising accounting for much of the expenditures.
Get Web Analysis Fundamentals Right, Sam Decker (iMedia Connection) - Keep an eye on the game and avoid social media strategies that go beyond rational return on investment.
The Baseline Customer Metrics, Rick Ferguson (Chief Marketer) - There's one simple reason loyalty programs have flourished in the 24 years since American Airlines launched AAdvantage, the first modern database marketing program: Loyalty marketing is measurable marketing.
ShopNBC using WebTrends to drive relationship marketing, Giselle Abramovich (DM News) - Home shopping network ShopNBC is doing this in an effort to grow its business through direct marketing using e-mail and direct mail as well as its Web site, ShopNBC.com.
With content the conduit to customers, marketers must keep up with user trends, Richard Karpinski (BtoB) - B-to-b marketers need to be more sophisticated in their efforts to reach potential buyers with content and update their approaches to search marketing, content registration and syndication to keep up with recent user trends, according to a survey by KnowledgeStorm and MarketingSherpa.
|
|
 |
|
Offer extended: Expand to On Demand
Save 50% on one year of WebTrends On Demand!
WebTrends software customers, the news just keeps getting better! Due to popular demand, we've extended the Expand to On Demand 50% off promotion until June 30 to allow even more of our customers to take advantage of this special offer.
If you're interested in using WebTrends On Demand, the time to act is now!
| |
Contact the sales team to learn more about this limited-time promotion. |
| |
Discover the power of WebTrends On Demand in this new webcast. |
|
|
|
 |
|
|
 |
|
