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Financial Services Webcast:
Cracking the Code of Online KPIs
Remember the Swiss bank in The Da Vinci Code? One that was so secure, it included a "getaway policy" for clients? Talk about customer service! While banks have had great success focusing on personalized service, it can be difficult to translate this into online success.
 And what's true for banks, brokerages and other financial services organization is true for everyone: the key to riches isn't a top-secret, numbered account. It's a set of Key Performance Indicators, or KPIs. Armed with these scorecards and consistent metrics, web marketers can efficiently reduce costs, improve customer acquisition and retention, uncover new cross-sell and lead generation opportunities.
Determining the right KPIs can be a puzzle—one that isn't encoded in a painting by Leonardo. However, you can learn which KPIs can help you prove and improve your results by watching a special webcast from WebTrends and Jason Burby, Director of Web Analytics at ZAAZ. This free tour will show you the latest strategies and techniques for leveraging your website, tailored to the needs of financial services.
Get critical insights from the webcast, like how to:
- Define actionable KPIs for financial services organizations
- Determine which metrics are important to the success of your business
- Build a comprehensive scorecard to track your results efficiently
- Develop a process for analysis and optimization that produces results
- Determine the most effective test opportunities
- Avoid the common issues that prevent organizations from effectively measuring and optimizing their online results
 Watch the webcast now
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The WebTrends Seminar Series Report
Insights from Marketing Performance Tour '06
 From San Francisco to New York to Chicago, the results are in and the opinions are unanimous: attendees found the WebTrends Marketing Performance Tour '06 to be an unqualified success. The free all-day seminar focused on how to unleash the marketing performance, accurate measurement, and precise customer targeting potential in web sites.
They keynote address from Greg Drew, President and CEO of WebTrends, focused on how to thrive in the rapidly changing world of marketing, and demonstrated how Marketing Performance Management is solving a lot of the problems marketers are facing today.
Following was a presentation on e-marketing excellence by Joel Book, director of eMarketing Strategy with ExactTarget, who used case studies to demonstrate how web analytics can make e-mail campaigns more effective. For example, For example, he showed how Motorcycle Superstores used WebTrends click-stream data to measure the performance of each email link in their email and maximize its effectiveness through A/B testing, layout enhancements, and more.
If you're interested in diving deeper, we've gathered the resources you need to leverage your WebTrends solutions to measure, improve, and optimize your campaigns. All of this information can be found in the in-product Customer Center, under Resources.
- Determining and measuring KPIs
- Proving and improving marketing campaign performance
- Optimizing onsite conversion scenarios
If you didn't have an opportunity to attend the Marketing Performance Tour, or if you're interested in diving deeper into these topics, we've gathered together the resources you need to leverage your WebTrends solutions to measure, improve, and optimize your campaigns effectively. All of this information can be found in the in-product Customer Center, under Resources. Just visit the Marketing Corner to get them all.
Performance Dashboards: How Fast is Your ROI Growing?
Discover how WebTrends Performance Dashboards allow your organization to easily track Key Performance Indicators critical to measuring the success of your online business.
Implementing Performance Dashboards Help Topic
Get the basic steps for enabling performance dashboards with WebTrends Analytics 8.
Quick Start Guide: How Do I Measure Campaign Success with WebTrends?
This document is designed to help users of WebTrends Analytics 8 understand how campaign analysis can measure and improve visitor conversion on a web site.
Quick Start Guide: How Do I Use WebTrends 5-Point Scenario Analysis?
This handy guide is designed to help WebTrends users understand how scenario analysis can measure and improve visitor conversion on a web site.
Training and Tools
If you need help with getting WebTrends set up and running in these areas, we have technical training available. Check the offerings listed in the sidebar to this newsletter or visit the WebTrends training to learn more. And if you need help understanding and taking action on the data from your reports, WebTrends provides a full range of business consulting and strategic services to help ensure your long-term success.
Thanks again to everyone who attending these seminars, and to all of our sponsors and partners for helping to make them a success, including Akamai, ClearGauge, CrownPeak, ExactTarget, Microsoft, Stratigent, Technology Leaders, and ZAAZ.
If you didn't have an opportunity to attend this time, stay tuned... more seminars and events will be coming your way soon.
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Do You Want Traffic or Business?, Bryan Eisenberg (ClickZ) - People say they want traffic, but what they really want is business. That makes traffic quality the whole burrito.
Measurement calls for more resources, Kate Maddox (BtoB) - Several recent studies indicate the high priority that marketers are placing on marketing measurement and analytics.
WebTrends Lands Microsoft, Sur La Table (MSN Money) - WebTrends Inc. has acquired two prominent new customers for its Web analytics and marketing management software.
Microsoft Beefs Up Analytics and BI, CMC (UK) - WebTrends will offer enterprise-class hosted service that can meet the tremendous scaling requirements for Microsoft.
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