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WebTrends WebResults July 2007 |
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What Would You Do With ML2?
Find Out August 15
Marketing is changing. Customers are online, engaging with products, brands and each other like never before. You need a better way to understand and connect with their needs and desires.
We're here to help.
Join us on August 15 for a special launch webcast to introduce the new WebTrends Marketing Lab 2. Find out how you can turn web analytics into actionable marketing intelligence—and turn every online interaction into an opportunity to connect with your customers like never before.
Here are just a few of the things you could do with ML2:
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Take advantage of a revolutionary, patented new way to measure customer engagement. |
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Get a true 360-degree view of online behavior and offline customer data that builds over time. |
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Use the most advanced and flexible reporting system in the industry. |
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Interact with a brand-new UI for easy access to all aspects of your online business. |
We'll reveal the details August 15...
 Sign up for the launch webcast
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Get the New Brief on Engagement Marketing:
Find Out What Happens When Customers Take Control
 According to the latest research, people are bombarded with more than 3000 messages every day, and more than 80% of them trust word-of-mouth more than any other resource. Messages, positioning and brands are suddenly in the hands of millions of people and largely beyond the marketer's control. With brands in the hands of consumers, organizations must approach customer engagement and acquisition in a whole new way.
Marketing professionals are being forced into in a new era of marketing communications, that of crowds talking to crowds about products, services and brands. Technology has enabled the transformation from One-to-Many (1:N) marketing to Many-to-Many (N:N) within the past ten years. Today, marketers and their IT partners are grappling with the tools to analyze, measure and react in this brave new consumer-driven world of marketing communications.
The traditional Four P's of marketing (Product, Price, Place and Promotion) are transforming into the Four R's of marketing communications (Reveal, Reward, Respect and Retain). And WebTrends is leading the development of a marketing platform that turns data into information and insight for marketers to use accordingly.
Download this new brief from WebTrends and learn how you can reveal, reward, respect and retain customers across every marketing channel, interaction and touchpoint—no matter who's driving the conversation.
Get it now
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Join the Online User Forums
Take part in a thriving online community of WebTrends users! They're online now, ready to answer questions about WebTrends and share best practices for web analytics and online marketing. The WebTrends Online Forum is a community of over a thousand WebTrends customers from around the world, actively helping each other succeed.
Access to the WebTrends Online Forums is complimentary for WebTrends software customers with a valid maintenance contract and anyone with a current WebTrends On Demand contract.
Join the forums
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Building A 360 View Of The Customer, Tim Kopp (Adotas) - Today, most adept online marketers utilize performance measurement…yet all too often, the analysis of "what happened" gets priority over "what happens next."
Nielsen's "Time Spent": Worst Ranking Metric Ever?, Robert Gorell (Grokdotcom) - Nielsen/NetRatings has officially replaced "page views" with "time spent" as its default ranking metric. There's just one problem. The page view's been dead for some time now.
The Economy of Attention: Captivate Your Online Audience or Be Stuck in the Past, Cam Balzer (Chief Marketer) - Competition for consumer attention is at an all-time high. After all, today consumers now have the power—and the technology—to create their own conversations about your products.
Companies lack Webmetric know-how: study, Giselle Abramovich (DM News) - Eric Peterson and the Web Analytics Association announced the results of the largest global survey to date of Web analytics usage and attitudes.
What To Do About Runaway E-Shoppers, Jennifer LeClaire (NewsFactor) - Shopping cart abandonment. It's hardly a new storyline, but…the problem is still a significant and costly one.
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MIXX Conference & Expo
Sept 24 - 25
New York, New York
For more information
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OMD Dusseldorf
Sept 25 - 26
Dusseldorf, Germany
For more information
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Upcoming WebTrends Training Courses
WebTrends for Business Professionals
- New York - Aug 2
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- London, UK - Sep 20
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WebTrends for Technical Professionals I: Essentials
- New York - Aug 14
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- Minneapolis - Sep 11
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WebTrends for Technical Professionals II: Advanced Reporting
- Chicago - Aug 3
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- Zurich, CH - Sep 13
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WebTrends for Technical Professionals III: Commerce
- Zurich, CH - Sep 14
- Los Angeles - Sep 21
- London, UK - Sep 28
- New York - Sep 28
- London, UK - Sep 28
- London, UK - Oct 26
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