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KPI's: What Are They, and What Do They Mean For Your Business?
By Aaron Gray
 If one of your New Year's Resolutions is to gain a better understanding of how to effectively measure your company's success, you need to arm yourself with the right set of KPI's, or Key Performance Indicators.
A good set of KPI's is a reflection of your business goals. In fact, it's even hard to successfully implement a solid web analytics solution without defining which KPI's you intend to track. That said, many marketers lack clarity about what KPIs are, let alone which ones they should be looking at to make informed business decisions.
Download the handy Top 5 FAQs about KPIs and get on your road to KPI success. Plus, learn the key indicators to track for Web 2.0 applications such as RIA, RSS, online video, and photo slideshows.
 Read the Top 5 FAQs about KPIs today
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Get Smarter About Marketing This Year With WebTrends Training
Kick off 2008 with a WebTrends public training class and let our experts help you in your efforts to improve sales, increase conversions, and better understand your customers' behaviors.
We offer a variety of classes to help both marketing professionals and technical staff leverage WebTrends solutions to their greatest potential.
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Reader's Choice:
The Year's Top Resources
TOP WEBCAST:
The New Language of Marketing:
Moving from the Four P's to the Four R's
 Today's marketer can utilize technology and their own insights in order to engage customers and Reveal, Reward, Respect and Retain people's interest in their products and services and build brand trust. Watch this webcast and find out how to speak the new language of marketing. Plus, take an in-depth look at this new model through the lens of a fast-growing company, Kettle Foods.
Watch the 4P's to 4R's webcast
TOP RESOURCE:
 Get More from Web 2.0 Marketing
Engagement Marketing: The Essential Guide to Building Loyalty Using Web 2.0 Best Practices can help you solve many of the challenges marketers face every day when it comes to measuring and optimizing mobile marketing, videos, streaming media, user-generated content and more.
Read the Engagement Marketing Guide
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Complimentary Seminar in Atlanta: Get more out of Email, CRM, and Analytics
Join us for a complimentary seminar on January 31 in Atlanta, where ExactTarget, Customer Effective, and WebTrends will come together to teach you how to be a better marketer by engaging your customers. Learn first-hand how to use email marketing, customer relationship management, and web analytics data to deliver the right information to the right customer at the right time to build brand loyalty and drive sales.
Register today for the upcoming seminar
Join WebTrends at FASTforward '08—The Industry's Largest Business and Technology Conference Dedicated to Search-Driven Innovation
Microsoft's intent to acquire FAST poises the search industry for change. FASTforward '08 keynote speakers Andrew McAfee, John Hagel, and Don Tapscott and an impressive lineup of presenters lead an agenda that spans business, government, and technology innovation and examines search's impact on The User Revolution, a shift that is driving information into the user's hands. Learn how the latest chapter of search is evolving.
Join WebTrends at FASTforward '08
FAST is a certified member of WebTrends Open Exchange - the network of marketing technology solutions that integrate with WebTrends.
Learn more about our partnership with FAST
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WebResults Archive:
A Library of Marketing Analytics Insights
Did you know that past issues of WebResults are available online? Take a trip through the many articles, power-user tips, and online resources available to you. Send your favorite issues to friends and colleagues. No matter which marketing and web analytics insights you're looking for, chances are you'll find them in the WebResults archive. Take a look!
Visit the WebResults archive
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Mobile Search Stakes Set High (eMarketer)
Mobile search is a battle over the newest, and possibly biggest, digital consumer interface to come into play since the Web. Revenues related to mobile search, including ad-sponsored directory assistance (free 411) and mobile Internet ads, are projected to pass $1.4 billion in 2012, as reported by The Kelsey Group.
Pew: Video Sharing Sites Go Mainstream (ClickZ)
The popularity of video sharing sites continues to grow as more of the American public spends time on YouTube and other similar destinations. A study released by Pew Internet & American Life Project finds the number of Web users who watch video online grew 45 percent between late 2006 and late 2007.
Social Media - Latest Fad or Strategic Marketing Tool? (Chief Marketer)
While not entirely mainstream, terms like blogging, RSS and wikis are increasingly being discussed in marketing blogs and ezines. For example, a Google search on "blogging" returned over 68 million hits. A search for "wikis" returned over 11 million hits. Whether it's publishing a blog, advertising on MySpace or hanging a virtual shingle on Second Life, brands are dabbling in Social Media.
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Aprimo Marketing
Summit 2008
January 28 - 30
Miami, FL
For more information
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Complimentary Seminar: Get more out of Email, CRM, and Analytics
Jan 31
Atlanta, GA
For more information
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FASTforward '08
February 18 - 20
Orlando, FL
For more information
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