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Hot off the Press:
New for 2007! The Essential Guide to Web Analytics
 In the changing landscape of marketing, you need accurate, actionable metrics to help you run your marketing by the numbers. This new guide has 14 articles that provide best practices to help you prove and improve your return on every online investment.
These valuable insights from the experts at Chief Marketer are designed to help you along every stage of your marketing lifecycle. Download it today for tips on profitably acquiring new customers, measuring and optimizing your results, and continually strengthening customer relationships through segmentation and targeting.
Use the guide to learn how you can:
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Develop successful cross-channel optimization strategies |
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Determine which brand metrics you can track to better understand the effectiveness of your advertising dollars |
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Quantify the impact online search has on offline demand |
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Avoid the most common pitfalls of database marketing |
Plus, learn what Web 2.0 technologies can do for you, including the impact of RSS, AJAX, video, tagging, and more.
 Download "Focus on Results" now
At WebTrends, we keep a close eye on our metrics... and here are the webcasts WebResults readers have clicked on most.
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WebTrends Dynamic Search: The biggest buzz of the year was around the announcement that WebTrends had launched the industry's most sophisticated search marketing solution. Take a look for yourself and find out how WebTrends Dynamic Search can automatically optimize paid search advertising to maximize your return on investment. |
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WebTrends Relationship Marketing: Relationship marketing was a hot topic in 2006, so it's no wonder that viewers flocked to learn more about the newest release of WebTrends Marketing Warehouse. Learn how version 2.0 can fuel relationship marketing and help you build loyal, high lifetime value customers. |
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Analytics Essentials: Proving and improving the performance of your online marketing programs: This webcast provides an overview of developing a campaign performance measurement framework and a deep dive into the foundational elements of campaign performance. |
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Take 10 on Travel: How to Build Customer Loyalty through Web Analytics The online travel industry is growing rapidly, so many WebResults readers clicked through to find out how smart organizations survive this competitive landscape. Watch the Take 10 for Travel and learn how to build relationships with your customers to create loyalty and grow your business. |
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Banking Your Online Success on KPIs This webcast wasn't just solid investment for banking and financial services professionals. Readers from different industries were interested in learning how to leverage web analytics to optimize marketing ROI. Find out how Key Performance Indicators (KPIs), scorecards and consistent metrics are the safe route to online success. |
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Reader's Choice 2006
Searching for Meaning? Find it Here. Coming to Terms with Web Marketing
 If you need to define a web marketing term, you can find it in a flash in the new WebTrends glossary. This resource on webtrends.com provides a handy guide to commonly used web marketing and analytics terms.
Relationship marketing and web analytics seem to generate an inordinate amount of TLAs (Three-Letter Acronyms) and specialized terminology. From ACT to KPI to YSM, it's easy to get a little lost. If you've ever confused your POA with your POC, or wondered what exactly "sessionization" refers to, you may want to bookmark this page. And if you find that the glossary is missing a term, or you have a comment or question about a definition, be sure to let us know.
Glossary of Terms
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Whither Online Advertising and Media in 2007?, Rebecca Lieb (ClickZ) - ClickZ's editorial staff brainstorms where interactive advertising and marketing are going in 2007.
WebTrends Announces Acquisition of ClickShift, David Norris (IT-Director.com) - There are a lot of tools that promise to offer optimization, but in reality there are very few who can really handle the complexity of meeting the business requirement.
Taking Work and Waste out of B-to-B Search Marketing, Brian Quinton (Multichannel Merchant) - The great basic advantage of search marketing directed at consumers is that users self-qualify.
No Turning Back for Multichannel Database Marketing, Kevin Hillstrom (DM News) - Multichannel database marketers, especially those with a retail, online and catalog channel, face a unique set of issues.
Web Analytics: New Year - New Opportunities, Jason Burby (ClickZ) - How to surmount the top five Web analytics hurdles.
WebTrends Launches Dynamic Search, Phillip Britt (Destination CRM) - The company's new multivariant testing app automatically uses advertising resources where they're the most effective.
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Webwinkel Vakdagen
January 17-18
Amsterdam, Holland
For more information
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Interactive Marketing Summit
January 17-18
London, UK
For more information
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Technology For Marketing
February 6-7
London, UK
For more information
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Ad Tech Sydney
February 7-8
Sydney, Australia
For more information
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Online Marketing España
February 7-8
Madrid, Spain
For more information
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Search Engine Strategies Conference & Expo
February 13-15
London, UK
For more information
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eTail 2007
February 13-16
Palm Desert, CA
For more information
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Publishing Expo
February 14-15
London, UK
For more information
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Ad Tech Paris
March 6-7
Paris, France
For more information
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Emetrics Summit London
March 29-30
London, UK
For more information
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Subscribe to WebResults, WebTrends monthly newsletter highlighting web analytics trends and best practices.
Subscribe today!
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Subscribe to MarketPosition, WebPosition’s monthly newsletter highlighting search engine optimization trends and best practices.
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