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RSS, Analytics, and You
 RSS is a great way to market to your web site to visitors. Easier than email and highly efficient, RSS feeds keep visitors up to date on any sales, white papers, or other information as you add it to your site. Unlike email marketing, you don't have to wrestle with spam verification emails. Even better, RSS subscribers can opt-in and opt-out by themselves at any time, depending on their interests and the content of the feeds.
RSS feeds represent a rich market of potential revenue for web sites across many industries, and WebTrends Analytics can help you leverage that market to your business advantage. Whether you currently use WebTrends Analytics or simply want to learn more about RSS, our team of business and technical experts can help you make the most of RSS tracking.
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Aprimo Marketing Summit Recap
by Scott Roth
 At the end of January, WebTrends was pleased to be the platinum sponsor of Aprimo's annual Marketing Summit in Miami, FL. The event was attended by a who's who list of some of the largest and most successful marketing organizations across the globe. While at the show, WebTrends was there to educate the attendees on how to merge the online visitor information that we deliver with the offline information that Aprimo provides. Everyone we talked to at the show was extremely excited about the possibility of finally seeing both online and offline information all together in one place!
Aprimo is a member of WebTrends Open Exchange, the network of marketing technology providers that integrate with the WebTrends product family. Aprimo is one of the leaders in the Enterprise Marketing Management and Campaign  Management space delivering a solution that touches the entire marketing planning and execution process, all the way from project planning to asset management, audience segmentation, and measurement and analysis. WebTrends has partnered with Aprimo to allow joint clients to have a true 360-degree view of prospect/customer information and to provide closed loop online and offline marketing performance analysis.
If you are considering an investment in Enterprise Marketing Management or Campaign Management, or are already using the Aprimo solution, learn more about how WebTrends works together with Aprimo.
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Announcing the WebTrends
Certified Analytics Training Program
 WebTrends is pleased to announce the new Certified Analytics Training Program, launched in January to provide current users and partners with the skills they need to implement, configure, and customize WebTrends Analytics. The training also covers best practices to derive the most business value from WebTrends solutions.
The intensive four-day course covers many aspects of WebTrends Analytics, including: data collection methods, tagging strategies, and standard and custom reports creation. The class is followed by a comprehensive three hour exam that tests participants' knowledge as well as their ability to configure solutions within the WebTrends interface.
"I am relatively new to web analytics and to the WebTrends product, but by the end of the week, I felt extremely comfortable with the tool and confident that I could deploy it in real-world situations. There was a lot of information to digest and it wasn't always easy, but having the certification has already paid for itself… I'm confident that getting a WebTrends certification will prove to have been a smart career move," Aaron Lovelace, Ascentium.
Whether you're a current user hoping to maximize the value of WebTrends Analytics or a partner seeking to demonstrate your WebTrends credibility and expertise, certification will help you achieve those goals.
WebTrends offers certification classes every quarter.
For additional details, please contact us at training@webtrends.com.
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Upcoming WebTrends Training Courses
WebTrends for Business Professionals
| Frankfurt, DE - Mar 4 |
| London, UK - Mar 10 |
| Zurich, CH - Mar 11 |
| Los Angeles, CA - Mar 18 |
| Washington DC - Apr 8 |
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WebTrends for Technical Professionals I: Essentials
| Zurich, CH Mar 4 |
| London, UK - Mar 4 |
| Portland, OR - Mar 24 |
| Atlanta, GA - Mar 25 |
| Chicago, IL - Apr 31 |
| New York, NY - Apr 15 |
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WebTrends for Technical Professionals II: Custom Reporting
| Zurich, CH Mar 7 |
| London, UK - Mar 7 |
| Portland, OR - Mar 27 |
| Atlanta, GA - Mar 28 |
| Chicago, IL - Apr 3 |
| New York, NY - Apr 18 |
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WebTrends Certified Analytics Training Program
| Chicago, IL - Mar 31 |
| Portland, OR - Jun 23 |
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WebTrends Certified Analytics Exam
| Chicago, IL - Apr 4 |
| Portland, OR - Jun 27 |
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Interested in working at WebTrends? Learn about the current job openings.
 WebTrends Careers
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