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A Message from Bruce Coleman,
CEO, WebTrends
 Hello... As the CEO of WebTrends, I'd like to introduce myself and to let you know a little bit about my vision for the company. I'm new to WebTrends, but not to the technology industry—I've managed software and services companies for over 25 years. I bring this wide-ranging perspective of the marketplace to WebTrends to drive excellence and build success. I've been very impressed with the progress that's been made with our organization over the last few years, and there's a lot more exciting work to do.
My focus is on short—term execution and our long term digital marketing strategy to build success for both WebTrends and our customers. Right now I'm actively recruiting key executives in order to expand our team, and I'll continue to help our organization focus on the strategies that help our customers achieve better results from their online initiatives.
I'm delighted to be here, and I'm looking forward to navigating this dynamic market and strengthen our world-class, customer-service-oriented organization. We'll continue to be your trusted partners in this rapidly changing online space, and I look forward to guiding the entire WebTrends team to help drive your business results.
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Register now for this upcoming webcast
Testing, 1-2-3: The Quick Start Guide to Site Optimization
 Get smarter about testing! Find out how you can use more technology and the latest tools to learn what's working—and what's not—on your web site. Save money and get to the right execution faster using the combination of online testing and content targeting powered by in-depth web analytics.
 Don't miss this interactive webcast led by digital marketing experts from WebTrends and Optimost as they demonstrate how to segment visitor behavior and automatically make adjustments to web content and campaigns.
So get the quick start on testing and find out how you can continually deliver the most relevant content to your visitors to get them engaged and keep them coming back.
When: Wednesday, December 19 at 11:00am PST.
 Register now
Two Popular Webcasts: Now Available On Demand
The New Language of Marketing:
Moving from the Four P's to the Four R's
 Today's marketer can utilize technology and their own insights in order to engage customers and Reveal, Reward, Respect and Retain people's interest in their products and services and build brand trust. Watch this webcast and find out how to speak the new language of marketing. Plus, take an in-depth look at this new model through the lens of a fast-growing company, Kettle Foods.
Watch the webcast
Drive Your Marketing Effectiveness with Tight Integration of Web Content Management and Analytics
 Watch this groundbreaking webcast, featuring WebTrends and Percussion Software to find out how you can drive your online marketing programs with tight integration of Percussion Software's Rhythmyx Web Content Management (WCM) solution and WebTrends Analytics.
Watch the webcast
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Free Seminar: Get more out of Email, CRM, and Analytics
Join us for a free seminar January 31st in Atlanta, where ExactTarget, Customer Effective, and WebTrends will come together to teach you how to be a better marketer by engaging your customers. Learn first-hand how to use email marketing, customer relationship management, and web analytics data to deliver the right information to the right customer at the right time to build brand loyalty and drive sales.
Learn more
DC Government User Group
Register now for the upcoming DC Government User Group on Wednesday, January 9th from 8-11:30 am. Watch expert WebTrends presentations for your success and meet with other members of the public sector to share best practices.
Register Now
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Visit the Customer Center for Product Documentation and Guides
Are you using the most recent WebTrends documentation? It's all available through your in-product resource center, so take a look and make sure you're using the most current information. Topic areas include:
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WebTrends Guide to Web Analytics |
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On Demand Accounts User's Guide |
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WebTrends Analytics Software Implementation and Maintenance Guide |
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WebTrends SmartView User's Guide |
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WebTrends Marketing Lab Programmer's Reference |
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WebTrends SmartReports User's Guide |
To access these documents and to find other resources, (including available documentation in French, Italian, German and other languages), visit the Customer Center.
| Step 1: |
Log in or launch WebTrends Marketing Lab |
| Step 2: |
Click on "Customer Center" in the upper right corner |
| Step 3: |
Select "Resources" |
| Step 4: |
Choose "Product Documentation" from the options in the left column |
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Holiday Web Spend Topping 2006 So Far (eMarketer)
US consumers spent more than $14 billion online during the first 32 days of the holiday shopping season, according to comScore. That is up 17% compared with the same period for 2006. "This most recent week started strong as consumers spent $733 million on Cyber Monday, which was followed by three consecutive days where spending surpassed $700 million," said comScore Chairman Gian Fulgoni, in a statement.
2008 Outlook: No Sign of a Cooldown in Local Online Ads (The ClickZ Network)
Bolstered by the popularity of search, directory and inexpensive video, local online advertising should grow by about 50 percent and become a nearly $13 billion industry by the end of next year, according to a new study.
Mobile Content Creation Has Big Potential (eMarketer)
User-generated and shared content will account for one-quarter of the world's entertainment within five years, according to Nokia's "A Glimpse of the Next Episode" report, conducted by The Future Laboratory. Nokia said that nearly three out of 10 tech-savvy mobile users ages 16 to 35 blogged, and nearly as many used social networking sites.
U.S. Wireless Subscriptions Surge Past 250 Million (The ClickZ Network)
Wireless subscribers in the U.S. have surpassed 250 million, according to a report released by industry group CTIA. Cell phone subscriptions reached 250 million in just over 20 years and increased at a rate of 352 percent since 1997.
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Testing, 1-2-3: The Quick Start Guide to Site Optimization
Dec 19
Online Webcast
For more information
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DC Government User Group
Jan 9
Washington D.C.
For more information
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Aprimo Marketing
Summit 2008
January 28 - 30, 2008
Miami, Florida
For more information
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Upcoming WebTrends Training Courses
WebTrends for Business Professionals
| Chicago, IL - Jan 15 |
| London, UK - Jan 17 |
| London, UK - Jan 24 |
| Orlando, FL - Feb 5 |
| Portland, OR - Feb 12 |
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WebTrends for Technical Professionals I: Essentials
| Chicago, IL - Jan 8 |
| London, UK - Jan 21 |
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| Orlando, FL - Jan 29 |
| Portland, OR - Feb 4 |
| Minneapolis, MN - Feb 19 |
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WebTrends for Technical Professionals II: Custom Reporting
| Chicago, IL - Jan 11 |
| London, UK - Jan 31 |
| Orlando, FL - Feb 1 |
| Portland, OR - Feb 7 |
| Minneapolis, MN - Feb 22 |
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Interested in working at WebTrends? Learn about the current job openings.
WebTrends Careers
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