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The Latest Breakthrough in Search Marketing
Spend less time on search and more time marketing
Managing search marketing campaigns can be time-consuming and complex. Figuring out which keyword, campaign creative, and landing page combinations perform to your business goals is a huge challenge, and consistently adjusting volume for best results is harder still.
And yet, marketers continue to pour their budgets into search marketing campaigns. More keywords means more rankings to keep an eye on. Different creative campaigns mean even more variables. And when you think about tracking all of those variables in every potential combination, it's downright intimidating. Now multiply that across major search networks like Google, Yahoo! and MSN.
It means that marketers often spend hours staring at a spreadsheet instead of brainstorming new ad concepts. Making the numbers add up instead of developing new messaging.
What you need is the ability to automatically test variables and spend money smartly across multiple search networks. If it sounds simple, it is.
In fact, it's automatic.
Announcing a New Breakthrough in Search Marketing
 WebTrends Dynamic Search is the industry's most sophisticated search marketing solution to dynamically manage, optimize, and grow your paid search advertising across major search networks. Basically, it leverages unique mathematical and algorithmic statistical models (so you don't have to).
WebTrends Dynamic Search makes it easy to manage all of the overwhelming details of mapping a comprehensive online media buying strategy to meet your high-level business objectives... without letting the numbers crunch you.
Register for the WebTrends Dynamic Search Launch Webcast on December 19 to learn more about this innovative addition to WebTrends Marketing Lab.
 Sign up for the webcast on December 19
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New Data Sheet:
Get Real Results with
Automated Search Marketing
 WebTrends Dynamic Search makes it easy to manage all the overwhelming details of a comprehensive search buying strategy to meet your high-level business objectives. With real-time, automated optimization across networks such as Google, MSN, Ask.com and Yahoo! it profitably optimizes and scales your marketing investment based on your goals. Download the data sheet to get a brief introduction to the newest additions from WebTrends Marketing Lab.
Download it now
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Leveraging Unrelated Keywords to Drive Conversions
When it comes to smart search marketing, success depends on asking the right questions.
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How do you know which product sales are driven from which keywords within your paid search efforts? |
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Which keywords are driving the most profitable traffic? |
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Are you doing everything to maximize your paid search ROI? |
 In the online advertising community, we often assume that a successful ad sells the product it was intended to sell. However, that's not always the case. Many online conversions originate from traffic generated by keywords that are entirely unrelated to the items eventually purchased.
Read this new whitepaper, Sell More, Pay Less: Drive Conversions with Unrelated Keywords, to learn more about how to leverage the keyword trends to get more online revenue.
Download it now
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WebTrends Acquires ClickShift (Adotas) - With the acquisition, ClickShift will transfer its technology and industry savvy over to WebTrends, with ClickShift employees joining the company including co-founders and MIT alum, John Rodkin and Leo Chang.
Marketers: Drive Relationship Marketing Initiatives with Latest Version of WebTrends Marketing Warehouse (DataWarehouse) - "WebTrends uniquely offers marketers the ability to generate targeted visitor lists in real-time, which is a tremendous benefit to email marketers," said Chris Baggott, co-founder and CMO, ExactTarget. "WebTrends Marketing Warehouse 2.0 delivers what our customers are clamoring for with rich visitor-level insight that opens the floodgates on their ability to reach prospects with highly relevant, targeted offers - going far beyond the level of optimization driven by today's transaction-centric metrics."
The E-Business Insights Industry (ClickZ) - I don't like Web analytics. Let me clarify. It's not that I don't like the activities involved in Web analytics. It's more the name: "Web analytics." The term misses the point of what people are trying to do. It's not about the Web; that's just a channel. It's about doing business over the Web.
Watching Web 2.0's rapid evolution (BtoB Online) - In this issue of BtoB, we devote considerable space to a package of stories about Web 2.0, "a combination of business processes, principles and technology that enables customer participation and collaboration," as Senior Reporter Carol Krol writes in the main feature (page 1). Our coverage looks at the marketers and media companies that have embraced Web 2.0, as well as the analytics vendors that will measure the impact of these new tools and channels.
Merging Web Analytics With E-mail (Email Insider) - What a hot topic. Who wouldn't want to see the behavior of all Web visitors and be able to track it back to the source that impelled them to the site? The analysts are talking about it as the next phase of "e-mail relevance"—using Web analytics data to target and trigger messages—but is it really a new issue or an old issue with a new sense of "urgency"?
Web Analytics Turn Art Into a Science (Intelligent Enterprise) - What's the secret to running a successful Web site? Web analytics tools can help track and analyze online behavior, opening up a world of possibilities that brick-and-mortar businesses never dreamed of.
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Webwinkel Vakdagen
January 17 - 18
Amsterdam, Holland
For more information
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Interactive Marketing Summit
January 17 - 18
London, UK
For more information
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Search Engine Strategies Conference & Expo
February 13 - 15
London, UK
For more information
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eTail 2007
February 13 – 16
Palm Desert, CA
For more information
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Web Analytics Wednesday
March 14
Stockholm, Sweden
For more information
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Search Engine Strategies Conference & Expo
April 10 - 13
New York, NY
For more information
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Subscribe to WebResults, WebTrends monthly newsletter highlighting web analytics trends and best practices.
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Subscribe to MarketPosition, WebPosition’s monthly newsletter highlighting search engine optimization trends and best practices.
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