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WebTrends WebResults August 2007 |
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Register Now for the Hottest Conference in Marketing
Come see the future of consumer understanding at the WebTrends Engage '07 Customer Conference. Join us in Las Vegas on October 9-10 and find out how you can lead your organization into the future—and ahead of the competition—with expert success strategies.
 Register now
Learn more
Business Users! Learn how to:
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Profit from the untapped value of visitors to your site. |
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Identify and engage the people behind your web site visits. |
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Use web analytics and marketing metrics to improve every online interaction. |
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Build brand loyalty through proven customer engagement success strategies. |
Technical Users! Learn how to:
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Automate the end-to-end management of your entire SEM portfolio. |
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Optimize data collection with best practices from tagging experts. |
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Get more mileage from your data by integrating it into scorecards and widgets. |
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Build a scaleable enterprise analytics systems with WebTrends Distributed Architecture. |
PLUS! Learn how to measure and optimize Web 2.0 technologies such as mobile marketing and online video, and see how savvy marketers are getting more out of word of mouth, social media and consumer generated content in order to create conversations with consumers.
There's something for everyone at this one-of-a-kind conference: groundbreaking keynote presentations, in-depth breakout sessions, networking events, expert panels and more.
See the agenda
Lead your organization into the future—and ahead of the competition—with winning success strategies. Learn marketing engagement secrets from industry experts such as keynote speaker Paul Woolmington and marketing analytics experts from around the world.
Paul Woolmington
Founding Partner, Naked Communications
 Eager to champion communications strategy, objective and bias-free thinking, and brilliant misfits, Paul joined Naked Communications as a founding partner to bring the Naked brand and philosophy to the Americas. In parallel, he was also appointed a global partner in the holding group, which currently has twelve-plus businesses in eight worldwide locations.
Paul is widely known as a leading media and communications strategy thinker and savvy entrepreneur, and is also credited with helping create the first Media Lions competition at the Cannes International Advertising Festival, rewarding media neutral creativity and innovation. He also served as its first president. Championing objective thinking and innovation, Paul has served on a diverse array of creative, media, interactive and integration awards, recently chairing the "Content and Contact" category at the 2006 Clio Awards.
Embrace the Consumer Engagement Buzz
You won't want to miss hearing the leading analytics professionals who will offer their thoughts and best practices around consumer engagement.
Gary Angel: Bringing over twenty years of experience in decision support, CRM, and software development, Gary co-founded and is president and chief technology officer of SEMphonic.
Anil Batra: With over 10 years of experience in consulting, business intelligence, web analytics, online advertising and behavioral targeting, Anil is the author of webanalysis.blogspot.com.
Andy Beal: One of the world's most respected experts in search engine marketing, blogging and online reputation management, Andy is founder and editor of the popular internet marketing blog MarketingPilgrim.com.
Manoj Jasra: With high level, strategic expertise in many areas of online marketing including web analytics, search engine optimization, social media optimization, and more, Manoj is a blogger and published author for Web Analytics World, Web Analytics Association, SearchEngineGuide, SearchEngineLand.
Jeremiah Owyang: Jeremiah is a well-known web strategy and media expert and director of corporate media strategy at PodTech.net, where he consults with PodTech's Fortune 1000. He also writes a daily technology, PR, and marketing strategy Web Strategy by Jeremiah blog.
Jim Sterne: An international speaker on electronic marketing and customer interaction and producer of the annual Emetrics Summit www.emetrics.org, Jim is founding president of the Web Analytics Association www.webanalyticsassociation.org.
So come to the conference, learn from the experts, see the newest WebTrends solutions in action and learn how to get more from your marketing arsenal. It's time to get engaged!
Learn more
Register now
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Orion Telescopes: Gaining a Clear View of Paid Search Leads to Stellar Results
 Since 1975, Orion Telescopes & Binoculars has been serving amateur astronomers and outdoor enthusiasts. As North America's largest multi-channel optics brand, Orion has a reputation for high-quality products, competitive prices, and excellent customer service and support.
In 2002, Orion began a paid search campaign to attract new customers and drive greater profits. However, the maintenance was overwhelming. The company's web site marketing manager, Frank Johnson, was spending several hours each day on the project.
In addition to researching key words and working on new campaigns, Johnson ran monthly and ad hoc reports to keep tabs on profitability. He also implemented spreadsheets with coded links and keywords, and used proprietary traffic and online sales analytics package as well as Orion's proprietary backend Enterprise Resource Planning (ERP) system to analyze customer origin and downstream sales data.
The time spent was limiting the marketing manager's overall effectiveness as well as reducing campaign profitability. But WebTrends Dynamic Search, Orion was able to significantly improve PPC campaign performance, greatly reduce number of hours spent on PPC campaign management and increase consumer click-through percentages by 25%.
Read the case study to learn more about Orion's meteoric rise in online results using WebTrends Dynamic Search.
Get it now
Introducing the New WebTrends Marketing Lab 2:
Put the Consumer at the Center of Your Marketing Universe
 Find out how the new WebTrends Marketing Lab 2 can help you use deep insight into customer interests, over time, to engage and motivate them to act. Learn how this suite of solutions helps you drive targeted marketing and personalized online experiences—and see how it helps your entire organization optimize online business results.
What's new in WebTrends Marketing Lab 2?
There's an easy-to-use interface, reporting and data sharing enhancements, and two brand-new solutions: WebTrends Score and WebTrends Visitor Intelligence.
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WebTrends Score is the industry's only patented solution that measures and reveals which visitors offer the most potential value to your business. It's a revolution in the measurement of visitor engagement that gives you the power to target your messaging, improve your conversions and build long-term loyalty. |
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WebTrends Visitor Intelligence makes it possible for organizations to go beyond what's possible with standard analytics solutions, performing unlimited multi-dimensional reporting and analysis and on-the-fly segmentation of visitor behavior across multiple channels and visits. |
Learn more about how the new ML2 can help you:
Watch the ML2 webcast
Find out what you can do with ML2
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Grappling with Engagement: It's About Time... & More
Tim Kopp (Adotas)
Recently, the industry has debated the most effective ways to measure online consumer engagement, with some vendors moving from pages viewed to time spent. Unfortunately, engagement is not something you can measure using a stopwatch alone. If you could, we'd be back in 1999 talking about site stickiness and hits.
WebTrends Adds Engagement Score to Analytics
Laurie Petersen (Media Post)
A new patented add-on that lets marketers set specific values for each of their Web pages and then calculate an on-the-fly engagement score for each specific visitor. "Conceptually, it's brilliant," said Jim Sterne, founding president of the Web Analytics Association. "Not only is this on the money, this is the money.
Rank and File: How to Build Awareness Online
Julie Mason (Chief Marketer)
Keeping your Web site current and well-placed in search engine rankings is a seemingly never-ending task. Each day that your site's ranking slips is a day your competitors are getting a jump on your business.
Weight of the words: Even simple metrics can help you determine the effectiveness of your search engine marketing
Karen J Bannan (BtoB Online)
It's well-known that when it comes to search traffic, it's the quality and not the quantity that counts. Still, plenty of marketers out there eschew metrics and analysis, making blind search engine buys.
WebTrends Focuses on Customer Engagement
Jeremiah Owyang, WebStrategist
Tim Kopp from WebTrends, one of the largest and oldest web analytics companies, shares the goal to measure engagement, a term I've tried to define for some time. According to their web site, they are launching "The Power to Measure Customer Engagement with WebTrends Marketing Lab 2." The new product, called WebTrends Score, is the industry's only patented solution that measures and reveals which visitors offer the most potential value to your business.
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Special Offer for Conference Attendees:
Bring Two Colleagues, Get a Complimentary Pass
Now through September 15, register two of your marketing colleagues for the WebTrends Engage '07 Customer Conference and get your registration free! It's easy:
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Register two of your colleagues at regular conference price. |
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After your colleagues have registered, send an email to engage07@webtrends.com with their names, email addresses and their organization. |
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Once we verify their registration, we will send you a code within three business days that will allow you to register compliments of WebTrends! |
Learn more about WebTrends Engage '07
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Internet World
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