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Hot off the Press:
2006 Holiday Retail Report
The holidays are the most important time of the year for online retailers, so it's not surprising that they're already planning ahead for a banner season.
The outlook is indeed bright: according to the latest study by Shop.org and Forrester Research, the US eCommerce industry has experienced a blistering compound annual growth rate of 33%. In fact, Forrester predicts that revenue in 2006 will continue to grow another 20% to top $200 billion. And 41% of the retailers WebTrends surveyed said that the holiday season accounts for more than 20% of their annual revenue.
 So what else are leading retailers doing to maximize revenue from existing customers this holiday season?
How are they building relationships that will increase the lifetime value of customers, as well as the ROI of their marketing campaigns? In our recent Online Retail Holiday Readiness Survey with over 300 retail professionals, we set out to identify the key trends and strategies retailers are focused on for the upcoming season, and gain insight into the shifting landscape by comparing the results with last year's report.
Take five minutes to read the full survey report and learn more about the latest research, key trends and winning strategies merchandisers plan to execute this year. Then, share the report with your team. It's time to get ready for the holidays.
 Download your complimentary copy
DID YOU KNOW?
 Segmentation is going to be a key tactic for online retailers this year. In fact, 50% of respondents to the survey said that visitor segmentation was very important or somewhat important to the success of their online holiday season.
Get the report to learn more
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WebTrends Helps Designer Linens Outlet Uncover Greater Accuracy and Higher Profits
Designer Linens Outlet is the place online to purchase luxurious linens at non-designer prices. As a subsidiary of one of the largest bed and bath manufacturers in the United States, the web site offers popular brands, excellent customer service, and unbeatable value.
 Web site visitors weren't getting cozy enough at Designers Linens Outlet's web site. With nearly 18% of visitors not accepting third-party cookies and conversion rates that kept the company up at night, the Designer Linens Outlet turned to WebTrends and Stratigent to increase the effectiveness of online marketing, improve campaign tracking, identify unique users, and consequently increase ROI. Read on to learn how this powerful combination helped Designer Linens Outlet achieved outstanding results:
- Drastically reduced cookie rejection by 97.3%.
- Immediately increased return visitor count by 10.2%
- Increased shopping cart conversion rate by 20.1%
- Reduce marketing costs by 23.7%
- Increased online newsletter sign-ups by over 400%
- Increased overall sales by 3.5%
Read the Designer Linens Outlet case study
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Your Attention Please (BusinessWeek) - As the mass market fragments, the Web opens up ways to put it together again.
Brave New Media World Redux, Ellis Booker (BtoB) - Readers were moving online in droves and advertising dollars were following suit.
Put More of Your Brand in E-Mail Marketing Campaigns, Jack Aaronson (ClickZ) - Brand goes beyond just look and feel. Three non-graphical factors that belong in every e-mail style guide.
Search's Role in DM Campaigns, Jeannette Kocsis (DM News) - ...the very definition of direct marketing—sending personal, relevant messages to elicit a direct response—begs for an integrated, online/offline environment in order to identify and engage customers in whatever medium they choose to use.
The Segmentation Equation, Pamela Parker (ClickZ) - Using Web analytics to target e-mail campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. Yet the same research says few marketers are using such techniques.
Managing Up: Six Steps Toward Success, Shane Atchison (ClickZ) - If management doesn't know how the Web channel is performing, how can they gauge the company's overall success?
Web Analytics: Getting Marketers to Act, Jason Burby (ClickZ) - Why is it so hard to get marketers to test things and act on analytics data?
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WebTrends and Business Objects: Now you can get KPI-dashboard power for your own data
 WebTrends partnered with Business Objects in order to offer unique value to marketing analytics customers: integrated, real-time Key Performance Indicator (KPI) dashboards that make it easy to monitor, benchmark and predict performance.
Now you can have the same power at your command. Discover the interactive visual analytics from Crystal Xcelsius™ integrated in the WebTrends Marketing Lab product family—and find out how you can put these solutions to work for you.
Visit the Business Objects Store
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ExactTarget 2006 Regional User Conference
Visit WebTrends at this free, full-day seminar from ExactTarget on the future of email marketing.
Aug 17 - Huntington Beach
Aug 24 - Boston
Aug 31 - Atlanta
For more information
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Convention E-Commerce
Sep 12 - 14
Paris, France
For more information
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Online Marketing Forum
Sep 13
Zurich, Switzerland
For more information
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Internet Marketing Conference
Sep 19 - 21
Stockholm, Sweden
For more information
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Internet Retailer 2006
Sep 26
London
For more information
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AD:TECH London
Sep 27 - 28
London
For more information
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Shop.org Annual Summit
Oct. 10-12
New York, NY
 For more information
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