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A Message From
WebTrends CEO Dan Stickel
Dan Stickel recently joined WebTrends as our new CEO. He comes to WebTrends from Google, where he was responsible for syndication products, serving hundreds of thousands of partners and tens of millions of end users. Prior to Google, Dan led the Macrovision Software Technologies Group, quadrupling previously flat revenues in just 3 years. Before that, he served as executive vice president at AltaVista when it was one of the top 10 web sites in the world. Dan got his start at Bell Labs, has co-founded several startups, and earned both an undergraduate and a graduate degree from Harvard University.
 Hi everyone! I'm delighted to be talking to you as the new CEO of WebTrends, and excited about our shared future. WebTrends is a terrific organization staffed by people who really care about our customers and the business, and in fact I've been astonished by the number of employees who have recently returned, believers in the vision and eager to participate in our next round of initiatives.
I started marketing on the web back in the early 90's, and first became involved with providing on-demand solutions in 1998 (although we didn't know to call it that back then!). As some of you may know, I joined WebTrends from Google, and while Google is certainly a great company with a terrific future, you could almost imagine the company continuing to be successful just by sitting back and riding the rising tide of Internet advertising. On a smaller scale, WebTrends also benefits from that rising tide of Internet marketing and advertising... but doesn't have that imagined luxury of sitting back and just enjoying the ride. We are deeply immersed in charting the next round of innovations and improvements, and I find that kind of energy, enthusiasm, and challenge to be almost irresistible.
Many of you know that WebTrends was one of the original pioneers in the web analytics space, and has undergone several incarnations over time, changing to meet the evolving needs of a rapidly growing digital realm. For example, in the early years WebTrends offered only a software solution that analyzed log files, which was a great innovation in its day. Today, WebTrends on-demand Visitor Intelligence allows organizations to go beyond just aggregating statistics such as page views and abandonment ratios, and instead follow the specific actions of each individual visitor, enabling the organization to appropriately optimize the overall on-line and off-line experience for each individual visitor. It's a fantastic vision, and one that promises to unleash an even better way to engage in digital marketing.
WebTrends is deeply immersed in building out this vision, and it's this spirit of determined effort, with hundreds of employees all dedicated to the same thing, and a customer base numbering in the thousands, that attracted me to WebTrends. And just as importantly, I feel that I can add value to WebTrends, and help the company shape its vision, and deliver its solutions. I think it's going to be a very exciting time for me, the company and our customers.
I look forward to meeting and hearing from many of you in the coming months.
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WebTrends Works Over Time
to
Simplify Your Campaign Tracking
You need to know how your online marketing initiatives perform over time, and WebTrends Analytics can help you simplify your efforts. The Calendar Compare feature lets you track campaign performance from one date range to the next in a single side-by-side view,  eliminating the need to flip between reports. You will find the Calendar Compare icon (circled) at the very top of the left-hand sidebar after you login to view your reports. Simply select the reports and report periods you wish to compare.
The example below compares Onsite Ad Clickthrough Rates for the week of 12/18/07 (Week 52) with the previous week of 12/11/07 (Week 51). In addition to individual clickthrough rates for each onsite ad, you can immediately see the change in performance from one week to the next, helping you to make marketing decisions about visitors, logins, conversions, scenarios, banner ads, video, and any other information you need to track over time. You can also compare results from month to month or quarter to quarter, or you can select your own custom date ranges.
We hope this tip was valuable. As always, let us know your thoughts, and be sure to tell us if you have any tips you would like to share!
Your CRM could be a lot smarter.
If you don't believe us, just ask
your customers!
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Do you use a Customer Relationship Management (CRM) system to manage sales, service or support relationships with your customers and prospects?
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Do you think it would help you focus on the right prospects if you knew which ones had downloaded white papers yesterday?
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What if you could target out-bound calls to existing customers who responded to an email campaign designed to bring them to your site and create interest in a set of products they don't currently own?
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And, wouldn't it be great if you could see that prospect and customer activity right in the customer or prospect record in your CRM?
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Well, you can if you're using Microsoft Dynamics CRM with the visitor insight from WebTrends Marketing Lab.
 Here's how it works. With Microsoft Dynamics CRM and WebTrends Marketing Lab, you can take online visitor profile information and append it to either a Contact or Lead record within Microsoft Dynamics CRM. You'll be able to pull up any given contact/lead record and find out information like - the last time they visited the website, the number of times they visited the website in a particular time period, the content they were interested in, the campaigns they have responded to, and more. Plus, the information is all stored within Microsoft Dynamics CRM so people in your company can query the WebTrends information just like they would any other piece of CRM data!
WebTrends is the only Web analytics provider delivering a seamless, customer-level integration with Microsoft Dynamics CRM. In fact, WebTrends integration with Microsoft Dynamics CRM is the only analytics / CRM integration available that brings visitor-specific behavioral data directly into the visitor's CRM record so that you can act or react appropriately through your sales, service, or support organization to strengthen your relationship with that individual.
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Upcoming WebTrends Training Courses
WebTrends for Business Professionals
| Uppsala, SE - May 12 |
| London, UK - May 19 |
| London, UK - May 21 |
| Toronto, ON - May 28 |
| Boston, MA - Jun 3 |
| Minneapolis, MN - Jun 17 |
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WebTrends for Technical Professionals I: Essentials
| Minneapolis, MN - May 6 |
| Uppsala, SE - May 6 |
| Denver, CO - May 13 |
| Boston, MA - Jun 10 |
| London, UK - Jun 11 |
| London, UK - Jun 16 |
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WebTrends for Technical Professionals II: Custom Reporting
| Minneapolis, MN - May 9 |
| Uppsala, SE, - May 9 |
| Denver, CO - May 16 |
| London, UK - May 16 |
| Toronto, ON - May 23 |
| Boston, MA - Jun 13 |
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WebTrends Certified Analytics Training Program
| London, UK - Jun 2 |
| Portland, OR - Jun 23 |
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WebTrends Certified Analytics Exam
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Interested in working at WebTrends? Learn about the current job openings.
 WebTrends Careers
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