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Starting Next Week...
WebTrends Marketing Performance Seminar '07
The WebTrends Seminar is the perfect opportunity to share ideas with WebTrends customers and industry experts, discover best practices for digital marketing, and learn how to get more out of every consumer engagement. Space is running out fast, so register now to join us at a city near you!
 Chicago: Wednesday, April 25
Seattle: Thursday, May 3
New York: Tuesday, May 15
 Register now
Don't Miss Your Chance to
Connect With Industry Experts
This year, we're featuring more industry experts than ever before—from organizations that provide digital media analytics, behavioral targeting, email marketing, onsite search, and more. Here's a look at just a few of the expert speakers you'll be seeing at this groundbreaking event.
Bill Schmarzo, Yahoo!
 Bill Schmarzo recently joined Yahoo! as the Vice President of Advertiser Analytics, bringing over two decades of data warehousing, business intelligence and analytical applications experience. Prior to joining Yahoo!, he was the Vice President of Analytic Applications at Business Objects.
Joel Book, ExactTarget
 Joel Book is Director of eMarketing Education for ExactTarget, the world's leading provider of on-demand software for precision email marketing communications. An industry veteran with more than 30 years of experience in database marketing, Joel serves as ExactTarget's "eMarketing Evangelist" and delivers more than 50 seminars and presentations annually on the effective use of email for marketing, sales and customer service.
Scott Olrich, Responsys
 As Chief Marketing Officer, Scott is responsible for Responsys' go-to-market and sales strategy and leads the strategic direction for all of the company's marketing products and services. A revolutionary who views marketing as a competitive weapon, Scott has more than 15 years of experience in the Internet, ASP, and consulting environment as a strategist, marketer, and high-impact executive.
Michelle Peterman, Kettle Foods
 Michelle Peterman is the Vice President of Marketing for Kettle Foods, makers of the nation's fastest growing all natural potato chip, Kettle brand Potato Chips. With nearly 20 years of experience in the food industry, Michelle has a talent for developing strong niche brands on shoestring budgets. Now in her fourth year at Kettle Foods, she leads Kettle's branding, marketing and communications programs.
Learn more about the seminar speakers
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A New Way to Connect with Customers:
WebTrends Marketing Warehouse Express
 WebTrends Marketing Warehouse Express makes it easy to get more form your online marketing. This on-demand solution gives you on-the-fly visitor segmentation, so you can generate targeted lists of customers in a flash.
Getting started is simple. We provide the setup and management, so you can see—and act on—your visitor-level data right away. You can find out who responded to your outbound marketing programs, segment them based on the actions they took (or didn't take), and remarket to them based on their behavior.
So get a quick start on the road to customer engagement—and better online results. Download the data sheet to learn what Marketing Warehouse Express can do for you.
Get the data sheet
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WebTrends Solution Partner Ecosystem
Email Integration
Learn how the integration of analytics and email reporting can give you a complete view of your customer for targeted marketing and improved results.
Download the data sheet
Onsite Search
Discover how you can drive ROI with integrated onsite search and analytics results.
Download the data sheet
Behavioral Targeting
Discover the power of using customer insight to deliver the messages that really click.
Download the data sheet
Survey/Voice of Customer
Learn about the power of using surveys and voice of customer processes to deliver the best possible user experience.
Download the data sheet
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It's the Conversation Economy, Stupid, David Armano (BusinessWeek) - As consumer markets fragment, marketers and designers must understand how platforms evolve and influence human behavior.
Aprimo, WebTrends partnership delivers campaign management, Melissa Campanelli (DM News) - Strategic partnership combines multichannel campaign management capabilities with insight into online customer behavior to drive targeted online and offline campaigns.
The Sell-Phone Revolution (BusinessWeek) - Stay tuned for a message from your cell phone, which seems to know an awful lot about you.
Four Ways to Use Behavioral Data in E-Mail to Reach Your Marketing Goals, John Rizzi (Multichannel Merchant) - Behavioral data are just what they seem-data that reveal the buying behavior of our customers and prospects.
Few Convert at Retail E-Commerce Sites (eMarketer) - Online merchants convert an average of 2%-3% of their site visitors into buyers, according to the e-tailing group's "Sixth Annual Merchant Survey."
"Want Loyalty? Get a dog." (Forrester's Marketing Blog) - Is customer loyalty a marketing myth? Lester Wunderman thinks so. So does Randy Susan Wagner, CMO of Orbitz. In her speech she spoke about creating deep relationships with consumers, rather than building loyalty.
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WebTrends software customers, if you're interested in using WebTrends On Demand, we've got a special offer just for you.
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Contact the sales team to learn more about this limited-time promotion. |
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Discover the power of WebTrends On Demand in this new webcast. |
This limited-time offer is only available until May 18, 2007, so act now.
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