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Performance Dashboards:
Monitor, Measure and Improve
Your Results
In todays marketing world, there are a variety of new ways to reach customers online.
New media and emerging vehicles have brought with them greater levels of data that marketers need to pull together in order to optimize their marketing efforts. What used to be a matter of "how do I get this information?" is now shifting to "how do I use this information?" to improve marketing performance.
 WebTrends Performance Dashboards allow your organization to easily track Key Performance Indicators (KPIs) that are critical to measuring the success of your online business. The dashboards can be accessed by everyone in your organization, ensuring that you have consistent performance metrics to help you prove and improve your marketing results.
WebTrends Marketing Lab, which consists of WebTrends Analytics 8 and WebTrends Marketing Warehouse, provides easy-to-understand Performance Dashboards that allow you to:
- Set performance goals
- Track the performance of key business drivers
- Perform "what-if" analysis to determine the cause and effect of specific activities
Get a complimentary guide to learn more about how the dashboards work.
 Download the Guide
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Marketing Performance:
5 Ways to Unlock the Potential Energy of Your Web Site
Don't miss this unique opportunity to join WebTrends, our strategic partners and other marketing professionals in your region for a free all-day seminar focused on how to move beyond web analytics to thrive in the changing world of marketing. In this free seminar, you'll learn how to unleash the marketing performance, accurate measurement, and precise customer targeting potential in your web site.
Join us in a city near you
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Searching for Meaning? Find it Here.
 If you need to define a web marketing term, you can find it in a flash in the new WebTrends glossary. This new resource on webtrends.com provides a handy guide to commonly used web marketing and analytics terms.
Relationship marketing and web analytics seem generate an inordinate amount of acronyms. From ACT to KPI to YSM, it's easy to get a little lost. If you've ever confused your POA with your POC, or wondered what exactly "sessionization" refers to, you may want to bookmark this page. And if you find that the glossary is missing a term, or you have a comment or question about a definition, be sure to let us know.
Glossary of Terms
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WebTrends to Launch Data Warehouse Product, Kevin Newcomb (ClickZ News) - Web analytics provider WebTrends launches a new product family that aims to make Web analytics data more useful in on- and offline marketing campaigns.
The Ideal Web Analytics Tool, Neil Mason (ClickZ) - What's the best tool for analyzing Web data? The answer may surprise you.
Measurement call for More Resources, Kate Maddox (BtoB) - Many companies are still not investing heavily in the people, technology and processes necessary to handle the increasing amounts of data and analysis for MPM.
Conversion Funnel 2.0, Shane Atchison (ClickZ) - The standard e-commerce conversion funnel? Throw it out. It's dead.
Analytics that Boost Web Revenue, Karen Breen Vogel (iMedia Connection) - ClearGauge CEO discusses how analyzing visitor behavior can help you structure your site to increase revenue.
Firms miss opportunity to win customers online, Phil Muncaster (IT Week) - Non-submission of web sites to search engines could cost firms dear.
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Higher position. Stronger traffic.
Bigger savings.
 Current WebResults subscribers, your search for better results is over. Act now and get 15% off of your WebPosition 4 purchase. Just use the following promotion code during your checkout process and the discount will be reflected in the final total: WEBRESULTS
WebPosition 4 adds to its reputation as the premiere solution search marketers trust with innovative features such as:
- Search engine saturation metrics
- Paid search keyword visibility
- Link popularity reporting
Buy online and save
Note: this offer applies to first sale only, and is available to WebResults subscribers through May 15, 2006.
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WebTrends Marketing Lab Webcast: On-Demand
Check out the 25-minute webcast and learn how the New WebTrends Marketing Lab, the latest solutions from WebTrends, can help you accurately measure your campaigns, test your results, and optimize every online interaction.
Watch it now
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Search Engine Strategies
April 26 - 27
Milan, Italy
For More Information
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Internet World 2006
May 9 - 11
London
For More Information
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Online Marketing Forum: Germany
May 12 - Dusseldorf
May 15 - Frankfurt
May 16 - Munich
For More Information
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Salon Online 2006
May 17 - 18
Paris, France
For more information
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Forrester Finance Forum
May 22 - 23
New York, NY
For more information
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Internet Retailer 2006
June 5 - 7
Hyatt Regency Chicago
See us at Booth #400
 For more information
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Subscribe to WebResults, WebTrends monthly newsletter highlighting web analytics trends and best practices.
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Subscribe to MarketPosition, WebPosition’s monthly newsletter highlighting search engine optimization trends and best practices.
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