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Web Analytics Traffic Metrics Best Practices for Government Agencies

Sun, 06 Apr 2008 18:49:27 GMT

Recent media confusion over the proper use of cookies on federal government agency web sites has heightened the need for all organizations to understand the definitions and technology behind web analytic solutions in order to properly assess your web analytics and privacy strategies. It's important to note that this is not a vendor-specific issue, as the principles here apply to the technology rather than one vendor's approach.

WebTrends web analytics solutions offer customers a broad range of alternatives ranging from using no cookies, using session-based cookies, using session parameters or using persistent cookies. We also offer first-party cookies for both software and hosted solutions ensuring that our customers have the most accurate and privacy-conscious method to track visit or visitor behavior, which has since become the recommended best practice industry-wide.

Read this business brief to learn more about the many options available to government agencies and other organizations for accurately measuring traffic and other key metrics on your site.

Using Web Analytics with Microsoft Silverlight

Sun, 06 Apr 2008 18:49:21 GMT

WebTrends Marketing Lab™ and Microsoft Silverlight™ make a valuable combination for measuring the effectiveness of Web 2.0 technologies. When you analyze the performance of Rich Internet Applications (RIAs) and media players created with Microsoft Silverlight with the powerful behavioral data and online usage insight you gain through WebTrends Marketing Lab 2, it helps you measure how web sites and marketing campaigns perform against your business goals. Because WebTrends Marketing Lab 2 uses JavaScript page tags to measure online behavior, it's easy to integrate with Silverlight's JavaScript programming model. Download the white paper to learn more about the integration between WebTrends Marketing Lab 2 and Microsoft Silverlight.

Sell More, Pay Less: Drive Conversions with Unrelated Keywords

Sun, 06 Apr 2008 18:49:15 GMT

How do you know what product sales are driven from which keywords within your paid search efforts? Which keywords are driving the most profitable traffic? Are you doing everything to maximize your paid search ROI? A common perception within the online advertising community is that a successful ad sells product it was intended to sell. Surprisingly, that is not always the case. In reality, online conversions often originate from traffic generated by keywords that are entirely unrelated to the items eventually purchased. Read on and find out for yourself.

Top 5 FAQs about KPIs

Sun, 06 Apr 2008 18:49:04 GMT

Key Performance Indicators are the five or 10 metrics that reflect the performance of the drivers your business—or more accurately, the drivers that the business influence. These are the key metrics that everyone in your organization should be able to use to measure their success.

Find out everything you need to know about KPIs in order to get started down the road to KPI success, including developing a KPI dashboard for your organization. Plus, learn the key indicators to track for Web 2.0 such as RIA, RSS, online video, and photo slideshows. It’s all here in this handy FAQ.

The Financial Institution's Guide to Email Marketing

Sun, 06 Apr 2008 18:48:59 GMT

Discover a publication specifically for commercial bank marketers. This information-packed guide features case studies, statistics and step-by-step illustrations from some of today's most renowned marketing experts and researchers, including Forrester Research, Jupiter Research and MarketingSherpa. Learn how to:

Turn clients and prospects into brand advocates
Reduce customer churn rates
Build your e-mail address database
Personalize your marketing messages for optimum relevance
Measure the results of your campaigns

This guide from Financial Publishing Services provides valuable insights from experts in B2B marketing for the financial services industry. It also features a glossary of common web marketing terminology from WebTrends.

Success in the Balance Guide

Sun, 06 Apr 2008 18:48:52 GMT

Success in the Balance: The Essential Guide to Financial Metrics can help you solve many of the challenges financial institutions face every day. We've pulled together some of the best minds in the industry to share proven best practices for online banking, insurance, and other organizations. Learn how marketing analytics give financial institutions a competitive edge-and customer loyalty you can bank on. Plus, find answers to your most pressing business questions, including:

What is the most effective channel for acquiring new customers?
How can you improve your online self-service tools for customers, saving money and improving customer satisfaction at the same time?
What products and services are existing customers searching for on your site?
How do you make it easier for customers to find information and complete transactions?
How effective is your organization at retaining your online customer base and keeping them engaged?
What are your most effective cross-selling tactics?

Cost: Free
Pages: 48

Passport to Success Guide

Sun, 06 Apr 2008 18:48:46 GMT

Passport to Success: The Essential Guide to Marketing Analytics for Travel can help you solve many of the challenges online travel and hospitality organizations face every day. We've partnered with the Travel Industry Association of America and eMarketer to share proven best practices and industry insights for travel companies of all kinds. Learn how smart travel organizations are building stronger customer relationships through targeted marketing and improved online experiences.

Web analysis delivers answers to important questions such as:

Which marketing programs and partnerships produce the highest return?
Which paid and organic search terms are converting into more sales, and which ones aren't working?
How do we leverage customer preferences to drive more targeted marketing?
Which customer segments are most valuable? Which have the potential to grow into more valuable customers?
Which content is most effective at engaging and converting customers?
How do we improve online self-service and assistance during the purchase process to decrease the cost of sale?
Which value-add services build loyalty and value for our customers?

Download the guide and find a wealth of information about key industry trends, search engine marketing, blogging, word-of-mouth, email, and other strategies that online travel companies can use to attract visitors and keep them coming back.

Cost: Free
Pages: 65

New Brief for Search Marketers: Building a Solid Conversion Path by Profitably Scaling Online Advertising

Sun, 06 Apr 2008 18:48:40 GMT

When it comes to optimizing your paid search marketing, it's easy to lose sight of the ultimate business goal when you focus too closely on interim metrics. True pay-per-click optimization is portfolio-based—it's about the results of your entire marketing mix over time, not just the performance of a single campaign element. Learn how to use a strong analytics foundation to profitably scale your marketing budget and make sure your customers keep coming back—and converting.

Learn how to:

Profitably scale your online search marketing efforts by tracking the variables that influence purchase decisions.
Minimize your cost by eliminating search engine marketing programs that fail to drive new customers, without leaving gaps in the buying process.
Determine which display ads are driving revenue-not just the last one clicked on before conversion.

Measuring Web 2.0 Technologies, Part 2: Broadcast Media

Sun, 06 Apr 2008 18:48:29 GMT

Use Web 2.0 technologies to improve your online visitor experience and reach your customers in new ways—and increase conversion.

Learn what you need to know about multimedia Web 2.0 technologies in Part 2:

Key Performance Indicators (KPIs) for measuring and optimizing for online success
Tips for getting the most out of steaming media, mobile media and podcasts to provide engaging user experiences
How to drive customer engagement and build brand loyalty by leveraging best practices for measuring and optimizing broadcast media

Interested in learning more about leveraging the power of Web 2.0? Check out Measuring Web 2.0 Technologies, Part 1: RIA and RSS Up Close.

Measuring Web 2.0 Technologies, Part 1: RIA and RSS Up Close

Sun, 06 Apr 2008 18:48:19 GMT

Web 2.0 technologies can be flashy and exciting, but simply adopting them on your web site doesn't guarantee a more effective user experience.

Learn what you need to know about interactive Web 2.0 technologies in Part 1:

Key Performance Indicators (KPIs) for measuring and optimizing for online success
Tips you need to provide a better user experience via Rich Internet Applications (RIA)
How to extend the reach of your web content through syndication technologies such as Really Simple Syndication (RSS)

Interested in learning more about leveraging the power of Web 2.0? Check out Measuring Web 2.0 Technologies, Part 2: Broadcast Media Up Close.

Marketing Performance Management: The Essential Guide for Web-Smart Marketers

Sun, 06 Apr 2008 18:48:10 GMT

Discover the guide specifically designed to help businesses thrive in the changing world of marketing optimization. Your organization can take advantage of web analytics as part of a Marketing Performance Management framework to measure—and tame—the wild marketing world. Get solutions to many of the challenges marketers face every day:

Quantifying your site's effectiveness, even if you don't sell on the web
Generating online leads and tracking them to offline sales
Using web analytics to target email marketing campaigns
Using your web site to target different audience segments
Segmenting strategies for successful email marketing campaigns

Plus, learn which technologies are the ones to watch for web marketers like RSS, video, blogs, and more.

Focus on Results: The Essential Guide to Web Analytics

Sun, 06 Apr 2008 18:48:06 GMT

Get the insights you need to push your marketing ROI to its full potential. This essential guide will show how your organization can take advantage of web analytics in order to focus on getting the results you need from every online campaign. These valuable insights from the experts at Chief Marketer are designed to help you profitably acquire new customers, measure and optimize results, and strengthen customer relationships for ongoing success. Learn valuable tips from industry experts like:

Determining which brand metrics you should track in order to understand the effectiveness of your advertising dollars
Shifting your organization's measurement thinking from a campaign- and product ROI focus to a more customer-centric approach
Quantifying the impact online search has on offline demand
Avoiding the most common pitfalls of database marketing
Using metrics to shape your direct marketing plan and justify your budget
Developing successful cross-channel optimization strategies

Plus, learn what Web 2.0 really means to you, including the impact of technologies like AJAX, video, tagging, and more.

Engagement Marketing Guide

Sun, 06 Apr 2008 18:47:55 GMT

Does it make sense to cash in on mobile marketing mania? Did online video kill the radio spot? Look around you... chances are good there's a portable music player, a phone, a PDA and a computer, all within reach. There's a reason why marketers are willing to do just about anything to cut through the clutter and engage people on their terms.

Engagement Marketing: The Essential Guide to Building Loyalty Using Web 2.0 Best Practices will give you an in-depth understanding of Web 2.0 marketing opportunities and provide best practices for measuring your success. We've teamed with content partner eMarketer to help you find solutions to many of the challenges marketers face every day.

How to leverage user-generated content to build brand loyalty
Reaching consumers wherever they are through mobile marketing strategies
Using social networks to create new advertising opportunities
Continually driving customer engagement through rich, interactive experiences
Tracking the engagement value of online photo slideshows, videos, and streaming media
Leveraging viral marketing techniques to turn occasional visitors into brand evangelists

Plus, learn which Web 2.0 technologies and consumer generated media trends are the ones for web marketers to watch in the future.

WebTrends eGovernment Insight Guide

Sun, 06 Apr 2008 18:47:49 GMT

More than ever, governments are depending on their web sites to understand and meet the needs of their citizens. And they continue to depend on WebTrends to be successful. Discover why WebTrends is trusted by government organizations to help them better serve their constituents and create customized online experiences.

Government organizations are realizing significant cost savings and increasing visitor satisfaction by ensuring that their web sites effectively and efficiently provide the information and services their constituents need. With WebTrends, the trusted solution for web analytics, government organizations large and small have timely, accurate answers to help improve the performance of their initiatives.

Read the insight guide to learn more about challenges government organizations face every day, and to discover how WebTrends solutions can help turn them into opportunities.

Click to Buy Guide

Sun, 06 Apr 2008 18:47:38 GMT

The growth of eCommerce continues at an impressive rate. The internet is the fastest growing sales channel—eMarketer estimates that US online retail sales rose by 25 percent overall in 2005. To capitalize on this channel, it's vital that you have an accurate analytics solution in place in order to understand and optimize your merchandising, marketing and site operations efforts.

Click to Buy: The Essential Guide to Best Practices in eCommerce can help you solve many of the challenges online retailers face every day. We've reached out to partners and experts across the industry and combed through the rich archives on Internet Retailer over the last two years to pull together these timeless articles and insights from respected experts.

Cost: Free
Pages: 66

Best Practices for Relationship Marketing

Sun, 06 Apr 2008 18:47:23 GMT

According to a recent Forrester Report, consumers spend 34% of their media time online. Marketing is shifting from a push to pull model and consumers are taking more control over what they view and how they view it. This shift in the marketing landscape means consumers are less likely to respond to mass media marketing strategies. To address this challenge, companies are turning to relationship marketing in order to develop more creative, innovative and cost-effective strategies for retaining and building loyalty with their customers.

Discover how your organization can move beyond traditional marketing and leverage the loyalty-creating power of customer relationships.