Search Beyond Bid Management

As organizations seek to improve their SEM results and expand the reach of their paid-search campaigns, marketers must set aside progressively more time and resources to do the manual testing and adjustments required with bid management tools.

WebTrends Ad Director offers a smarter solution. This automated service uses self-learning technology to manage, optimize and profitably expand an organization's entire paid-search advertising portfolio across all of the major search networks. Here's how:

• It's automated. Simply punch in your business goals and WebTrends Ad Director does the rest. The system performs non-stop, around-the-clock testing of keywords, placements and creative, and adjusts ad spend accordingly. All results are tracked and compiled in daily reports and targeted updates that are delivered several times a day.
• It's intelligent. Self-learning technology produces progressively better results over time as it uncovers the combinations of keywords, placements and creative that generate the best revenue and conversions at the optimum price. When unexpected opportunities arise, manual controls let marketers override the system and apply their insights.
• It's infinite. In a single day, the multivariate testing engine can assess the effectiveness of millions of keyword combinations, placements and creative, while the system can make thousands of bid adjustments.

The analytics expertise of WebTrends account representatives and technical staff helps ensure marketers get the most out of their SEM investment. WebTrends manages the technology remotely and provides clients ongoing advice and direction. Depending on a marketing organization's needs and SEM expertise, WebTrends can also develop and implement paid-search strategy.




Please let us know if you want to request a personal demo of the extraordinary power of WebTrends Ad Director. 1.877.932.8736
In the UK, please call us at +44 (0) 1784 415 700

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