Targeting and Personalization

Unique experiences for unique individuals.



Meet and exceed customer expectations using online targeting to deliver personalized content and experiences. Use live data to personalize a customer’s experience on your site as they engage with it. Serve up content that is tested and proven to perform based on a customer’s attributes and activity. Integrate information from CRMs, loyalty programs, ecommerce platforms and other data sources – even score visitors to target offers to high-value customers. Partner with Webtrends to deliver experiences that drive results and create happy customers. 


Key Capabilities

  • Behavioral, predictive targeting
  • Rich visitor profiles (lifetime value, previous purchases, etc.)
  • Audience segmentation (session and visitor attributes)
  • Geotargeting (location and demographic-based offers)
  • Third-party enrichment (BlueKai, CRMs, etc.)
  • Cross-channel reach (email, ads, mobile, sites)
  • Website and email personalization
  • Expert services – strategy, creative and implementation

Next, see how you can use Targeting and Personalization:


Through analytics, testing and targeting, Kimberly-Clark was able to deliver more relevant content to visitors and significantly improve its brand experience.  As a result, the company increased sign-in rates by 17 percent.

View Client Success Story


“To see an uplift of 15 percent in conversions and a 12 percent rise in add-ons is more than we had expected when we started optimisation. It’s proof that A/B and multivariate testing works and delivers a healthy ROI for online sales. We look forward to continuing to work with Webtrends and running further testing campaigns to improve the Europcar websites and the experience of our online customers.”

Catrena Blanco | Head of User Experience, Europcar

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“Our business is fast paced, and with Streams, it really helps get the stakeholders engaged. Seeing the business as its happening makes everyone more invested in all the data and decisions.”

Jason Miller | VP of Technology, Motorcycle Superstore

View Client Success Story

Featured Resources


White Paper

New view into contextual personalization



From Testing to Predicting: How to Apply Optimization Insights Across Brands



Learn how your company can give customers the experience they want.