Targeting and Personalization
Unique experiences for unique individuals.
Meet and exceed customer expectations using online targeting to deliver personalized content and experiences. Use live data to personalize a customer’s experience on your site as they engage with it. Serve up content that is tested and proven to perform based on a customer’s attributes and activity. Integrate information from CRMs, loyalty programs, ecommerce platforms and other data sources – even score visitors to target offers to high-value customers. Partner with Webtrends to deliver experiences that drive results and create happy customers.
- Behavioral, predictive targeting
- Rich visitor profiles (lifetime value, previous purchases, etc.)
- Audience segmentation (session and visitor attributes)
- Geotargeting (location and demographic-based offers)
- Third-party enrichment (BlueKai, CRMs, etc.)
- Cross-channel reach (email, ads, mobile, sites)
- Website and email personalization
- Expert services – strategy, creative and implementation
Through analytics, testing and targeting, Kimberly-Clark was able to deliver more relevant content to Huggies.com visitors and significantly improve its brand experience. As a result, the company increased sign-in rates by 17 percent.
“To see an uplift of 15 percent in conversions and a 12 percent rise in add-ons is more than we had expected when we started optimisation. It’s proof that A/B and multivariate testing works and delivers a healthy ROI for online sales. We look forward to continuing to work with Webtrends and running further testing campaigns to improve the Europcar websites and the experience of our online customers.”
Catrena Blanco | Head of User Experience, Europcar
“Our business is fast paced, and with Streams, it really helps get the stakeholders engaged. Seeing the business as its happening makes everyone more invested in all the data and decisions.”
Jason Miller | VP of Technology, Motorcycle Superstore