Search & Social Marketing
powered by Webtrends
In today’s always-connected world, you want your customers to be able to find and interact with your brand on whatever device they’re on, when they want to and how they want to. Make sure you stand out from the crowd in every channel and that customers find you before the competition. The Webtrends Search and Social Marketing team understands the urgency and immediacy of your marketing needs, and is there with you as you measure, improve and achieve desired results.
Use Search & Social Marketing from Webtrends to:
Optimize paid search campaigns.
How many times have you made a list of words that you have no doubt describe your organization to a T, only to find that all your competitors use the same terms and that your site visitors find you through searches you never considered? Webtrends can help you best define yourself through search engine marketing (SEM) and search advertising. We marry deep expertise in the paid search (PPC) industry with our proficiency with data and analytics to drive effective search marketing campaigns across Google Adwords and Bing Ads.
Increase revenue through Facebook and other social channels.
Your consumers are using multiple channels – often simultaneously – to find your brand and visit your sites. Gone are the days when a search marketer could work exclusively with Google Adwords and survive without a multidimensional program. Webtrends provides full-service Facebook, Twitter and LinkedIn ad management and optimizes each of these programs against your goals. From creating ads to running campaigns and delivering psychographic targeting and insights – all with the goal of generating the highest returns – we’ve got the expertise to help you succeed.
Get smarter insights into digital campaigns and search engines.
It’s vital to understand how Google, Bing and others capture the essence of your message when you build a new site or launch a new marketing campaign. Search engine optimization (SEO) is the art of weaving together the right site or campaign content that’s both search engine friendly and customer-centric, while ensuring that there are no technical limitations preventing search engines from seeing and prioritizing your content. Webtrends specializes in on page and off page SEO, keyword framework construction, social network optimization and technical site audits – a full suite of capabilities to help you get more visitors to your site – organically.
Target customers through remarketing.
What happens when you’ve attracted a quality visitor to your site but they depart without converting? Remarketing is a powerful solution that allows brands to re-engage with users even as they continue to browse the web in the same session. Retargeting possibilities are nearly endless as you reconnect with repeat purchasers, visitors who showed clear intent and shopping cart abandoners. Webtrends delivers a sophisticated solution that employs our deep analytics and tagging background to provide creative, innovative and market-leading remarketing campaigns and strategy.
Use technology and automation to focus on strategy and growth.
You’re busy so you need confidence that your search and social marketing decisions and programs are unassailable. Webtrends partners with Marin Software, the leading SEM and social management platform, to automate tasks and analyze data on-the-fly, so that we can focus our passion on improving your campaign and business performance.
Dedicated to being your trusted advisor, Webtrends can help you with:
- Search and social auditing: Find out if your current search and social marketing efforts are delivering as you expected. Identify areas in need of attention and make improvements.
- Organic analysis: We can review your entire search and social marketing program holistically to identify where your efforts are a hit and where they’re a miss, and guide you toward the modifications that will improve your performance.
- Holistic improvement: With a holistic look at your historical and ongoing search and social efforts and results, our team of experts can initiate proven methodologies to improve performance, taking into account all of the uniqueness of your brand, products, people, and strategies.
- Quantifiable value: As with most measurement strategies, an ongoing evaluation of the effectiveness of your efforts is a central part of identifying challenges and making the changes needed to improve performance. With Webtrends, you get complete value through the constant measurement and validation of your decisions.