The cross-channel digital journey of the always-connected consumer has become increasingly difficult to understand. But it’s more important than ever for marketers to see the journey clearly and know how to connect with consumers at every touch point. Analytics and measurement are the foundation of a good digital marketing strategy.
When your credit card application rates drop and the latest social campaign doesn’t hit the mark, do you know why? Understand immediately if your marketing campaigns are working by measuring results on your website, mobile, social and other channels. Reveal important insights through comprehensive reporting so that you can create the optimal marketing mix for your brand.
When a traveler books a vacation from his desktop, do you know if he began the search from a mobile device? And does Twitter drive quality traffic to your site? Webtrends provides a unified place for all your multi-channel analysis and reporting so that you can see exactly how your customers interact with your brand throughout their journeys.
If your website traffic experiences an unexpected spike from an unknown source or iOS users begin mysteriously abandoning carts at a rapid rate, you need to find the cause. The ability to explore and interact with your digital data in an ad-hoc fashion and follow analysis paths to an unlimited depth provides analysts and marketers with incredible power.
Sales increase for financial institutions when higher quality leads are sent to branches and resellers. With Webtrends, you can combine online behaviors with offline transactions for a comprehensive understanding of your customers. Data is extracted and delivered to your marketing database via extensive APIs and file-based integration methods.
Marketers want to quantify campaign results, measure site performance and review app downloads with ease. Digital Analytics provides highly visual and customizable dashboards that are easy for marketing teams to access and understand along with data exploration tools that any marketer can use. The result is an efficient, informed and data-driven marketing organization.