Yesmail integration with Webtrends helps you track e-mail as one of multiple channels driving visitor activity to your web sites. You can:
- Identify e-mail as one of multiple channels driving visitor activity to web sites.
- Track the success of their e-mail campaigns’ contributions to e-commerce ROI.
- Seamlessly construct e-mail remarketing campaigns specifically tied to web site activity, including non-responders, purchasers or other high-value segments.
- Combine web site activity data with e-mail marketing performance response data for advanced analytics.
