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Webtrends Email Retargeting with Silverpop







  • Produce a greater return on your offers and improve overall marketing results by delivering more precisely targeted remarketing of your most valuable customers and visitors who didn't convert. This highly scalable solution automates the delivery of large volumes of personalized, dynamic e-mail, and generates detailed behavioral information to improve targeting of future correspondence.


  • Webtrends Email Retargeting with Silverpop generates more complete information for behavioral retargeting on Silverpop's enterprise e-mail marketing solution.

    You can:
    • Measure campaign performance, from click-through to conversion.
    • Compare campaigns and optimize performance with a complete set of web metrics.
    • Create rich segments, which you can target with Silverpop's Engagement Marketing Suite.

    Webtrends Analytics identifies web site visitors, and helps you build behavioral profiles over time and assign customized values to their actions. The Silverpop solution constantly monitors a variety of deliverability scenarios, and makes it possible to send automated and targeted emails with minimal interaction.


  • Webtrends is an enterprise intelligence company that turns online and offline data into understanding. Our advanced measurement and analysis technologies, professional services and support for standards-based data integration help you uncover online and offline customer trends and business opportunities, so you can produce ROI and faster time to value across all of your marketing investments. Silverpop® is the world’s only provider of email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers. Its Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop’s technologies are used by industry-leading brands worldwide. For more information visit silverpop.com.
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