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Webtrends Analytics and Opinion Lab Integration







  • The Webtrends Analytics/OpinionLab Online Survey Integration delivers reporting on your OpinionLab online surveys within Webtrends Analytics. You can create a holistic view of your audience through the integration of rich customer survey data and actionable analytics.


  • The integration of OpinionLab’s attitudinal data with Webtrends On Demand behavioral data helps you gain a much deeper understanding of what keeps your visitors engaged and coming back for more. You can:

    • Go beyond understanding what your customers are doing and integrate data that tells you why they are doing it and what they are saying-in their own words.
    • Identify drop-off points and other problem areas on your site, as well as the online touch points that provide the most effective online business solutions.

  • Webtrends Specifications

    Webtrends Product (and Version)
    • Webtrends Analytics v8.7 or above
    Webtrends Environment
    • Webtrends On Demand
    • Webtrends Software with SmartSource Data Collector
    Other Specifications
    • Set of custom Webtrends parameters implemented

    Partner Specifications

    Partner Product (and Version)
    • Opinion Lab OnlineOpinion
    Other Specifications
    • None

  • OpinionLab, Inc. is the leading online Voice of the Customer solution provider for website user experience optimization, online advertising, business intelligence and intelligent support. OpinionLab employs a patented methodology to enable customer-centric organizations to engage and support customers at every online touch point and convert customer voice data into timely and actionable business intelligence. OpinionLab solutions help organizations optimize their online presence, be the first to know about business opportunities, and create a customer-centric brand.

    Webtrends is an enterprise intelligence company that turns online and offline data into understanding. Our technologies and professional services help you uncover the trends and business opportunities that fuel our your success.
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